Personal PR: An Introduction to Managing Your Personal Brand
Though nearly 75 years old, Richard Branson still conveys a spirit of youthful adventure. Case in point? In 2021, Branson, co-founder of the Virgin Group, made headlines for being one
Though nearly 75 years old, Richard Branson still conveys a spirit of youthful adventure. Case in point? In 2021, Branson, co-founder of the Virgin Group, made headlines for being one
These days, it’s almost as if any serious conversation about artificial intelligence involves Sam Altman. Altman is the CEO of OpenAI, an artificial intelligence organization best known for turning generative
What pops into your mind when you hear the term public relations? If you’re like most people, you probably think about things like press releases and crisis management. While these
Sometimes, ads can only take you so far. Energy drink Red Bull is known for blanketing consumers with commercials featuring its trademark slogan, Red Bull gives you wings. But when
Nvidia’s Jensen Huang is America’s most popular CEO, boasting an impressive 96% approval rating — 3X higher than the average executive. When you grow your company’s share price more than
Did you know that global executives attribute 44% of an organization’s market value to the CEO’s reputation? Since it’s often the first thing people see when they look you up,
In an age where 97% of Fortune 500 companies live on social media and 75% of B2B buyers use social media before making a purchase decision, consulting firms must have
If you’re looking to improve your life, you might tune in to Tony Robbins. Over the years, his powerful speaking style and high-energy seminars have attracted millions of attendees who
Thought leadership — first-person ideas and insights from people, not brands — helps executives engage their audience, generate brand awareness, and build trust. It’s also highly persuasive, with 73% of
CEOs already work an average of 62.5 hours each week, so it may be difficult if not altogether impossible for most executives to find enough time to do their social