Social media influencers have become synonymous with platforms like Instagram and TikTok. But the idea of users with large followings promoting products and services for a fee is gravitating to
The world’s #1 professional networking platform is also a haven for ghosts. Ghostwriters, that is. While most of LinkedIn’s members wouldn’t even think to hire a ghostwriter, many CEOs, business
New York Times bestselling author Craig Mullaney reveals his love for blueberry pancakes and how he feels about social media.
Behind every great CEO is a great ghostwriter—or several. These are the behind-the-scenes individuals who have both the knowledge of the CEO’s style and personality and the ability to adopt
As O2E CEO, Brian is also known for his friendly, approachable social media presence as well as for his business and leadership abilities. In this Q-&-A, he talks about leadership lessons he’s learned along the way.
What do Donald Trump, John F. Kennedy, George Lucas, and Cardi B. have in common? They all used ghostwriters. And, in the cases of at least two of the above,
Becoming known as a thought leader requires a strategy. Just like you wouldn’t bake a cake without a recipe, you’re not going to achieve your thought leadership goals without following
Behind every great thought leader is a PR team—or army. Although it may seem like the big names who spring immediately to mind as thought leaders—Elon Musk, say, or Seth
Table of Contents There is owned media and earned media. The two are not created equal. In this post, we’re going to look at the difference between owned media and
Table of Contents Introduction You’ve been working on your brand. You create content; you write blogs and articles; you’re active on social media; you contribute thoughts and ideas to the
