JD Vance built his brand on storytelling. His 2016 book Hillbilly Elegy established the senator as a spokesman for a segment of the population often ignored by mainstream political life
The road from the C-suite is littered with the CVs of CEOs who blew it big-time during a media interview. Remember Tony “I’d like my life back” Hayward? When the
When Kim Peacock was publisher of Vancouver Magazine, she and the periodical came under fire from animal rights groups over ads for fur coats. This helped create a curiosity in
Faltering speech, mumbling, sentences that led nowhere: if there was one thing that came through loud and clear in 2024’s earth-shaking presidential debate between Joe Biden and Donald Trump, it
If nothing else, social media has shown us that you don’t need to be a Steven Spielberg or even a Tommy Wiseau to make video content that reaches an audience.
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique
If Deborah Perry Piscione and other workforce prognosticators are right, the next few years are going to see radical changes in employment. According to Oxford Economics, robots could replace up
CEOs are being held accountable like never before. Social media and more prominent public profiles have made it next to impossible for company heads to avoid responsibility when and if
A number of factors determine your public image. Reputation management is the art (and science) of controlling what kind of image you put out there as a leader. What is
Can cybersecurity be … fun? Ashley Rose has built her leadership brand and a successful company around exactly this premise. Whereas most people hear “cybersecurity training” and quietly back out
