An innovator who drives the conversation around an industry. Rather than waiting for media to come to them, thought leaders bring their message directly to a global audience with high-profile published articles, videos and social media.

See also: Richard Branson, Sheryl Sandberg, Elon Musk, Jack Welch, etc.

Why thought leadership?

How does this benefit my business?

Why now?

* Sources:
Content Marketing Institute
Nielsen Global Trust in Advertising Study
The State of Contributed Content, Influence, and Co.