Misc

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Justin Reynolds
Justin Reynolds October 16
Measuring Thought Leadership: A Guide to Key Metrics and ROI
TL;DR: Thought leadership can build trust, influence, brand authority, and business opportunities, but its impact is notoriously difficult to measure. This post explains how to evaluate thought leadership using quantitative...
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Cee Sweet August 25
CEO Apology Letter Examples That You Can Actually Use
When George Kurtz woke up on July 19, 2024, his company had just knocked global IT systems offline — grounding flights, freezing hospitals, dark-screening banks. By that afternoon, the CrowdStrike...
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Cee Sweet August 25
Media Pitch Examples That Actually Get Real Replies
Reporters respond to just 3.43% of the story pitches they receive. That figure comes from an analysis of roughly 400,000 pitches sent to about 4,000 reporters in a single quarter...
Four people in business attire sit around a conference table, with one man standing and speaking whilst the others listen. Large windows are in the background.
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Cee Sweet August 25
Messaging Framework: What It Is and How to Build One
The average executive now speaks to their audience across more channels than any leader a decade ago could have imagined. A LinkedIn post on Monday. A bylined article on Wednesday....
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Nick Rockel June 18
What Does a Chief Communications Officer Actually Do?
TL;DR A chief communications officer is the executive responsible for protecting and advancing an organization’s credibility. The role goes far beyond press releases: CCOs advise CEOs, prepare for crises, align...
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel June 10
Best Executive Ghostwriting Services: A Buyer’s Guide
TL;DR Executive ghostwriting is how many of the most visible CEOs maintain a consistent, credible presence on LinkedIn and other channels. The agencies doing it best combine sound editorial judgment...
Three people in business attire sit at a table in an office, having a discussion with notebooks, papers, and a laptop in front of them.
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Caroline Carter-Smith June 4
Social Media for CEOs: A Comprehensive Guide for Leaders
What does social media for CEOs look like? In this post we’ll cover the importance and benefits of social media for leaders, effective strategies for using it, and how to...
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel July 16
Private Equity Thought Leadership: A Strategy to Stand Out
When Stephen Schwarzman speaks, investors — and markets — pay attention. Schwarzman is co-founder, chair and CEO of Blackstone, an investment firm whose almost $1.2 trillion in assets span private...
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Shawn Conner May 29
Shop Talk: What Can Sports Psychology Teach The CSuite
Jake Thompson wanted to be Jerry Maguire. Instead of a sports agent however, the proud TCU Horned Frog grew up to be a leadership coach who uses sports psychology concepts...

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