Our Personal Branding Process
At CSuite, we deal exclusively with CEOs, founders, and other thought leaders. We understand the unique challenges that business executives face as they seek to build and improve their personal brand.
Importantly, we approach personal branding from a holistic perspective, rather than merely an exercise in securing a single piece of positive press coverage or polishing poor SEO results.
Our unique approach integrates brand management into a broader strategy that includes social media, earned media, and owned media to bring your vision and message to your followers. We help you build rapport with your audience, gaining their trust and confidence as you demonstrate your place as a leader in your industry.
We start with an in-depth media audit of your existing brand, identifying what’s being said about you and — just as importantly — what’s not being said. We then work with you to develop a comprehensive brand template identifying your target messages, key audiences, and KPIs. Our team then works with you to craft social media content, bios and profiles, blogs, newsletters and earned media bylines that reinforce your reputation and drive business results.