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Thought
Leadership

We turn business leaders into industry influencers.

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Thought
Leadership Services

We turn business leaders into industry influencers.

Let's Talk
science

Why Working With A Thought Leadership Agency Is Valuable

Thought leadership is about using your unique business experience and passion to cut through the noise and connect directly with your target audience. For business leaders, thought leadership provides a powerful way to drive the conversation in your industry, set the terms of the debate, and build trust with key stakeholders.

Thought leadership is especially valuable because it enables “cutting out the middleman.” Executive thought leaders share their insights and expertise directly with their target audience, in the form of social media posts, earned media bylines and contributed articles, newsletters, blogs, media appearances, and more. Rather than waiting for media to report on your company, you become an influencer in your own right and you dictate the headlines. Instead of depending on paid advertisements to spread your message, you become a go-to voice that provides expert commentary.

For executives who master thought leadership, the return on investment can be significant. 9 in 10 decision-makers value thought leadership and find thought leadership important, according to Edelman research . Meanwhile, 80% of business decision makers say that thought leadership has increased their trust with vendors. Most strikingly, 1 in 2 business decision makers report that thought leadership has directly led them to award business to a company.

How CSuite Content’s Approach To Thought Leadership Support Is Different

Too many thought leadership efforts are scattershot: one-off articles by executives or a flurry of social updates that don’t tie into larger objectives or map onto a bigger campaign.

The classic example is a CEO byline, which takes weeks or months to draft and publish. Countless cycles are put into developing this content, but little or no effort is made to amplify it once published or ensure that it achieves target goals. The result is an empty win that does little to move the needle on company objectives. That’s why an executive thought leadership strategy is so critical to driving results.

In contrast to other PR firms, CSuite Content’s exclusive focus is executive thought leadership. We treat thought leadership as a strategic initiative that maps onto larger company goals and reaps long-term dividends. By laying a strong foundation, we’re able to ensure better results in both the short and long-term, with higher rates of executive satisfaction and client retention, faster social media growth, and more prominent media placements.

Our integrated approach is also unique. We not only develop your thought leadership strategy, we also have a team of content creators and social media experts who implement your thought leadership program from end-to-end — crafting content, placing it, promoting it, and driving strategic results.

Our Integrated Approach

CSuite Content has a uniquely integrated approach to executive thought leadership and communications.

Step 1

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Step 2

Ghostwriting

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Ghost Writing

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

What else do we do?

Let's Talk

How Our Integrated Approach To Executive Communications Helps Busy Leaders

Save time

You have critical ideas to share with key stakeholders, but no time. We can help.

Share your message directly

Reach and influence customers, employees, colleagues, investors and more.

Build your brand

Elevate your leadership profile and influence by having an impactful voice online, in traditional media, and on social media.

Humanize your company

Set your organization apart from the competition with a human touch.

Retain and attract talent

Use your voice to elevate company culture and boost employer brand in a competitive market.

Drive your industry

Become an influencer who sets the tone for your field and is sought out as a media expert.

Our Thought Leadership Support Process

Our approach starts with a comprehensive strategy phase to establish a North Star for efforts going forward. Through a combination of online audits, in-depth stakeholder interviews, and industry research, we map out central strategic objectives, target audiences, content themes, and delivery channels (earned media, social media, and owned media). We then identify expected deliverables and a timetable for implementation.

Our integrated approach then provides a seamless way to begin implementing an executive thought leadership strategy. Once the strategy phase is complete, we connect the executive with our dedicated team of content creators and strategists to begin implementation. In this way, we can immediately begin deploying everything from executive social updates to newsletters and contributed articles, sustaining program momentum and driving results.

With our deep media relationships, we’re also able to secure premium earned media coverage, in the form of bylines and op-eds, executive profiles, and high-profile interviews. Meanwhile, our social media strategists work behind the scenes to grow your social media presence and connect you with key stakeholders in your industry. You quickly become an influencer in your own right — sharing insightful original content with your key messages, while growing an on-demand audience for your content.

Together, these efforts translate to comprehensive reputation management for leading executives. Considering that a CEO’s reputation is directly responsible for 44% of a company’s market value, this may represent the greatest benefit of executive thought leadership. We help you define your platform, connect with a target audience, share key messages, and drive strategic conversations that enable your business to win customers, attract employees, earn investment, and more.
thought leadership

The Benefits Of Working With A Thought Leadership Agency For Executives

For executives, thought leadership is a powerful tool to drive business goals. A well executed thought leadership program can raise awareness for your business among key external stakeholders including customers and investors, while also helping to attract and retain high-value employees and partners. New customers, strategic partnerships, and expanded industry influence are just a few important outcomes of thought leadership.

Meanwhile, for many executives the most powerful virtue of thought leadership is the ability to control the narrative, while efficiently reaching an audience at scale. You tell your story, in your own words, rather than depending on media or advertisers to share your message.

Recent studies have documented the profound impact of executive thought leadership on several key areas of business:

Client Testimonials

“The team at CSuite grew my social media following exponentially and also helped me secure a regular column in Forbes. At a critical period, they helped share my views on leadership and retail. I knew the approach was working when my own friends and colleagues began reaching out to me spontaneously to say they were inspired by what I was sharing online.”
Chip Wilson
Chip WilsonFounder of Lululemon
"CSuite Content has been invaluable in helping me defne my platform as a CEO and in developing a strategy to share it with the world. With their support, I was able to publish high-profle op-eds in Fortune, Fast Company and the Globe and Mail. They also outlined a comprehensive social media strategy, connecting me with key influencers and helping to build a following on LinkedIn, Facebook and Twitter.”
David Segal
David SegalCo-Founder of DAVIDsTEA
"I want to say thanks to YOU ALL for just an incredible experience. You created a space for me to be able to crystallize the disparate thoughts in my head and really helped me find and amplify my voice and give it clarity, logic and impact. In turn, that helped cement my leadership principles. I truly feel that not only did I find some fantastic professional partners, but I truly feel I've found folks who I know will be lifelong friends. You all are the best and please know that I will be talking you up whenever I get the chance."
Chris Lister
Chris ListerCEO of Dianthus; former CEO of Buildium
"I’ve used CSuite at three companies now — Hootsuite, Vidyard and Berkshire Grey — and have been very happy with the thought leadership results. CSuite uses thought leadership to enable startups to look like much bigger companies and help them punch above their weight in terms of PR. Strong recommendation if you have similar needs.”
Steve Johnson
Steve JohnsonPresident and COO of Berkshire Grey
“CSuite are consummate pros who deliver results and know the exec comms space inside and out. I’d recommend working with them to founders or executives seeking to defne their own brand, drive the conversation in their industry and, ultimately, set their company apart from the pack. As a result of our efforts working together, I was able to shine a spotlight on my company’s innovations in the real estate marketing space and raise my own profile.”
Caren Maio
Caren MaioCo-Founder of Nestio
“I was introduced to Caroline and Remy by a fellow CEO who praised their talent and creativity. They helped me get published in Entrepreneur, Fortune and Business Insider, while also building a robust following on LinkedIn. I consider them trusted advisers and partners, with a truly unique perspective on the needs and challenges of communicating as a CEO.”
Roy Hessel
Roy HesselFounder of EyeBuyDirect
"I highly recommend CSuite Content to anyone looking to build their personal brand and establish themselves as thought leaders in their industry. CSuite has provided invaluable strategic counsel to help me identify and refine the core themes and messages as CEO of a global company with billions of dollars in assets under management. They've worked with me to craft strategic thought leadership pieces that resonate with influential stakeholders, secure placement in top-tier business publications and amplify my views on social media. They have a wealth of knowledge and a deep understanding of the unique communication challenges faced by leaders, making it easy for me to raise awareness and build an audience. The ROI is real: After working with CSuite Content for a year, I'm now regarded as an agtech influencer. Millions of people see my social posts every year, and I'm driving key conversations around my industry. All of this translates into real benefits for my business - attention from investors, new enterprise customers, and media opportunities that put us ahead of the competition."
Michael Gilbert,
Michael Gilbert, Founder and Director of the Board at Semios

Understanding Thought Leadership

Thought leaders are experts who share insights and observations about their industry and their passions. For business executives, thought leadership provides a powerful way to share strategic messaging directly with an audience, in the form of blog posts, social media, newsletters, op-eds and more. In contrast to traditional forms of PR (public relations) and advertising, thought leadership enables executives to control the content and timing of their messaging, and also provides a direct channel to a bought-in audience.

Iconic business thought leaders today include household names like Richard Branson, Elon Musk, Michele Romanow, Gary Vanynerchuk, Bill Gates and Satya Nadella. But importantly, there are countless CEOs and founders who have carved out a niche as thought leaders in their respective industries. They use strategic thought leadership to drive industry conversations, connect with potential customers and build key partnerships with colleagues, investors and employees.

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