Earned
Media

Consultancy that helps you build your company's profile through various content channels.

Earned
Media Services

Build your credibility with articles in
top-tier press

Why Is Working With An Earned Media Agency Essential For Leaders?

Earned media is — as the name so aptly describes — earned, rather than bought and can take several forms ranging from an article in Fast Company to a mention on social media. Earned media is an exceptionally powerful means of building credibility and awareness. Indeed, 92% of consumers worldwide say that they trust it more than any other form of advertising.

But access to earned media is challenging, with countless companies competing for limited space in business press and other media channels. Crunched newsrooms mean there are fewer reporters than ever to cover corporate news. However, here’s where business thought leaders can leverage a significant strategic advantage.

We all respond more strongly to real people, rather than brands or logos. As a leader, you have the potential to cut through the noise and garner attention with your views, your personality, and the strength of your ideas. Sharing insights as an expert voice enables smart leaders to punch above their weight and earn outsize PR for their companies. Doing it right requires strategy and skilled execution. And that’s where CSuite Content comes in.
What is earned media

What Are The Benefits Of Earned Media Services?

Greater Credibility:
Coverage in trusted media outlets is a powerful means of building credibility for your business. By sharing views and expertise in leading press, executives can elevate their own thought leadership profile while also helping to legitimize their company in the eyes of customers, investors, employees and other stakeholders.
Improved Brand Awareness:
Consumers are 81% more likely to select a brand they know over a brand that is new to them. Earned media coverage enables leaders to get their company in front of the stakeholders who matter, building trust and familiarity at scale.
Reach Targeted Demographics:
Earned media has the potential to reach influential segments of the market that traditional marketing efforts overlook. By placing articles in respected industry and business publications, company leaders can get their message in front of high-value audiences, including decision-makers, investors and officials.
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What else do we do?

How Our Integrated Approach To Executive Communications Helps Busy Leaders

Save time

You have critical ideas to share with key stakeholders, but no time. We can help.

Share your message directly

Reach and influence customers, employees, colleagues, investors and more.

Build your brand

Elevate your leadership profile and influence by having an impactful voice online, in traditional media, and on social media.

Humanize your company

Set your organization apart from the competition with a human touch.

Retain and attract talent

Use your voice to elevate company culture and boost employer brand in a competitive market.

Drive your industry

Become an influencer who sets the tone for your field and is sought out as a media expert.

How We Support Clients With Earned Media Services

We Turn Your Ideas Into Headlines

At CSuite, our expertise lies in helping thought leaders reach their audience through strategic media placements. Our relationships with the media, our experience in creating engaging content, and our ability to connect CEOs, founders, and executives with their audience will prove invaluable to you in getting the earned media attention you need. But that’s only one part of our integrated approach to executive communications. If you’re looking to build trust with consumers and establish yourself as a leading authority, let CSuite help you with a complete strategy that includes earned media, social media, and owned media, including blogs and newsletters.
earned media

Established Relationships With Media Outlets

At CSuite, we have strong connections with major business media, which enables us to find optimal placements for your content. From blue-chip business journals like Forbes, HBR, Fortune and Newsweek to tech-centric outlets like Fast Company and TechCrunch and niche industry blogs, we have the deep relationships to get your content in front of the right readers.

Drafting Expert Content

Of course, you’re not alone. Our team of experienced business journalists is here to help you create the kind of captivating content that gets noticed by editors at leading outlets and by discerning readers. We download your ideas in micro-interviews, then support behind-the-scenes with research and editing to transform your thoughts into polished content.

Authoritative Backlinking

Backlinks are hyperlinks from established websites back to your own web property. They offer several key benefits — improving your SEO optimization, increasing traffic to your website, and building authority for your brand. By placing your content on high-authority websites, we’re able to support your company’s backlink strategy and boost search rankings.

Client Testimonials

What Can You Expect From Our Earned Media PR Services?

At CSuite Content, our expertise lies in helping thought leaders reach their audience through strategic media placements. Our relationships with the media, our experience in creating engaging content, and our ability to connect CEOs, founders, and executives with their audience will prove invaluable to you in getting the earned media attention you need.

If you are looking to build trust with consumers and establish yourself as a leading authority, let CSuite Content help you with a complete strategy that includes earned media, social media, and owned media. With CSuite Content, you will have their attention.