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Reputation
Management

Enhancing Your Online Reputation

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science

Reputation
Management

We enhance the online reputation of business leaders

Let's Talk
science

Why Executives Need Reputation Management

With consumers more invested than ever in finding brands that they can trust, the reputations of CEOs and executive leaders has a significant impact on whether they will do business with you. In fact, a CEO’s reputation is now responsible for an estimated 44% of a company’s market value.

As the human face of a brand, business leaders are uniquely positioned to impact public perception, for better or worse. Four out of five people agree that the right content from CEOs positively impacts consumers’ brand perception. Meanwhile, executives with a poor online reputation – or none at all – can represent a serious liability to growth and customer acquisition.

An executive’s online reputation is the sum of many different components: published articles, social media content and commentary, online reviews and more. With so much riding on how you are perceived, reputation management is a vital part of your overall leadership strategy. The ROI – in terms of building trust and relationships with customers, employees and other key stakeholders – can be enormous.
reputation management

Reputation Management Services

Importantly, a strong online reputation is not an “overnight success” and requires a sustained, strategic effort, integrating proactive and reactive messaging, original content, earned media, and concerted social media campaigns. CSuite Content supports reputation management for executives in a variety of ways:
talking about reputation management
Crisis Communications
Every business faces challenges in the course of their operations, from layoffs and underperformance to personnel issues and media blowback. One key to emerging from these challenges on top is crisis communications — asserting control of the narrative, rather than allowing external forces to define your story and its impact.

When it comes to effective crisis communications, executives have a central role to play. A skillfully deployed crisis communication plan by leadership — embracing social media, press releases and media interviews — can mitigate damage and help a business regain its footing. But a poorly handled crisis can be catastrophic. Little wonder reputation damage now represents the number one risk concern. of business executives worldwide, with 88% saying it is one of their primary points of focus.

CSuite Content brings more than a decade of experience helping business leaders navigate crises from a communication standpoint. Our team identifies what’s at stake, what to communicate, and how to communicate it in order to minimize the impact on your business. A firm hand and steady voice from leadership makes all the difference in a crisis, and we can help you achieve just that
Executive Communications
Company leaders face unique communication challenges. In meetings, speeches, emails, interviews, and conversations, they’re tasked with sharing critical business information, building relationships with employees and partners, fostering trust with customers, and projecting confidence for shareholders — sometimes all at once. Getting this right is rarely easy.

At CSuite Content, we’re experts in executive communications. Starting with your strategic objectives and target audience, we help you plan what to say and how to say it for maximum impact. Effective communication also requires listening and responding effectively to feedback. We help leaders build dialogue with key stakeholders in order to foster trust, mitigate conflict and align expectations.
Personal Branding
Your online reputation starts with the image you project to the world: your personal brand. When consumers see a consistent and well defined presence online, they develop trust with you and your business.

An effective personal brand begins with a strategy: defining your core messages and values, then finding the most effective channels to share your views with your target business audience. At CSuite Content, we conduct a comprehensive media audit to identify your current perception, then work with you to create social media profiles and posts, blog and newsletter content, and earned media bylines and interviews — all of which reinforce your desired personal brand as an executive.
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Our Integrated Approach

CSuite Content has a uniquely integrated approach to executive thought leadership and communications.

Step 1

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Step 2

Ghostwriting

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Ghost Writing

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

What else do we do?

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How Our Integrated Approach To Executive Communications Helps Busy Leaders

Save time

You have critical ideas to share with key stakeholders, but no time. We can help.

Share your message directly

Reach and influence customers, employees, colleagues, investors and more.

Build your brand

Elevate your leadership profile and influence by having an impactful voice online, in traditional media, and on social media.

Humanize your company

Set your organization apart from the competition with a human touch.

Retain and attract talent

Use your voice to elevate company culture and boost employer brand in a competitive market.

Drive your industry

Become an influencer who sets the tone for your field and is sought out as a media expert.

Our Reputation Management Process

At CSuite, we deal exclusively with CEOs, founders, and other thought leaders. We understand the unique challenges that business executives face as they seek to build and improve their online reputation.

Importantly, we approach reputation management from a holistic perspective, rather than merely an exercise in securing a single piece of positive press coverage or polishing poor SEO results. Our unique approach integrates reputation management into a broader strategy that includes social media, earned media, and owned media to bring your vision and message to your followers. We help you build rapport with your audience, gaining their trust and confidence as you demonstrate your place as a leader in your industry.

We start with an in-depth media audit of your online presence, identifying what’s being said about you and — just as importantly — what’s not being said. We then work with you to develop a comprehensive strategy identifying your target messages, key audiences, and KPIs. Our team then works with you to craft social media content, bios and profiles, blogs, newsletters and earned media bylines that reinforce your reputation and drive business results.

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Client Testimonials

“The team at CSuite grew my social media following exponentially and also helped me secure a regular column in Forbes. At a critical period, they helped share my views on leadership and retail. I knew the approach was working when my own friends and colleagues began reaching out to me spontaneously to say they were inspired by what I was sharing online.”
Chip Wilson
Chip WilsonFounder of Lululemon
"CSuite Content has been invaluable in helping me defne my platform as a CEO and in developing a strategy to share it with the world. With their support, I was able to publish high-profle op-eds in Fortune, Fast Company and the Globe and Mail. They also outlined a comprehensive social media strategy, connecting me with key influencers and helping to build a following on LinkedIn, Facebook and Twitter.”
David Segal
David SegalCo-Founder of DAVIDsTEA
"I want to say thanks to YOU ALL for just an incredible experience. You created a space for me to be able to crystallize the disparate thoughts in my head and really helped me find and amplify my voice and give it clarity, logic and impact. In turn, that helped cement my leadership principles. I truly feel that not only did I find some fantastic professional partners, but I truly feel I've found folks who I know will be lifelong friends. You all are the best and please know that I will be talking you up whenever I get the chance."
Chris Lister
Chris ListerCEO of Dianthus; former CEO of Buildium
"I’ve used CSuite at three companies now — Hootsuite, Vidyard and Berkshire Grey — and have been very happy with the thought leadership results. CSuite uses thought leadership to enable startups to look like much bigger companies and help them punch above their weight in terms of PR. Strong recommendation if you have similar needs.”
Steve Johnson
Steve JohnsonPresident and COO of Berkshire Grey
“CSuite are consummate pros who deliver results and know the exec comms space inside and out. I’d recommend working with them to founders or executives seeking to defne their own brand, drive the conversation in their industry and, ultimately, set their company apart from the pack. As a result of our efforts working together, I was able to shine a spotlight on my company’s innovations in the real estate marketing space and raise my own profile.”
Caren Maio
Caren MaioCo-Founder of Nestio
“I was introduced to Caroline and Remy by a fellow CEO who praised their talent and creativity. They helped me get published in Entrepreneur, Fortune and Business Insider, while also building a robust following on LinkedIn. I consider them trusted advisers and partners, with a truly unique perspective on the needs and challenges of communicating as a CEO.”
Roy Hessel
Roy HesselFounder of EyeBuyDirect
"I highly recommend CSuite Content to anyone looking to build their personal brand and establish themselves as thought leaders in their industry. CSuite has provided invaluable strategic counsel to help me identify and refine the core themes and messages as CEO of a global company with billions of dollars in assets under management. They've worked with me to craft strategic thought leadership pieces that resonate with influential stakeholders, secure placement in top-tier business publications and amplify my views on social media. They have a wealth of knowledge and a deep understanding of the unique communication challenges faced by leaders, making it easy for me to raise awareness and build an audience. The ROI is real: After working with CSuite Content for a year, I'm now regarded as an agtech influencer. Millions of people see my social posts every year, and I'm driving key conversations around my industry. All of this translates into real benefits for my business - attention from investors, new enterprise customers, and media opportunities that put us ahead of the competition."
Michael Gilbert,
Michael Gilbert, Founder and Director of the Board at Semios

The Benefits Of Reputation Management

Reputation management describes the process of influencing stakeholder conversations and public perceptions through a range of approaches, including social media and online forums, traditional media sites, blogs, review sites and more. Done correctly, online reputation management for executives generates a range of benefits for both the individual and the business. An enhanced online reputation can serve to bolster your company’s image and earn trust and credibility. 92% of people agree that CEOs who actively participate in social media can build better connections with customers, employees, and investors. At the same time, elevating your online profile as an executive raises overall awareness and visibility for your business. You’re able to build relationships with a broad cross-section of strategic stakeholders, from potential customers to employees, partners, and investors. Ultimately, reputation management for executives is deeply beneficial to a business’ bottom line. Nearly half of business decision-makers said thought leadership has directly led them to award business to a company, and research has shown a direct correlation between a leader’s reputation and the valuation of their business.

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