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Nick Rockel September 22
Crisis Communications For Executives: When Your Personal Brand Is At Risk
TL;DR A crisis can damage an executive’s personal brand just as quickly as it hurts the company they lead. This piece explains how executives can prepare for reputational threats, from auditing...
Person typing on a laptop with a document or webpage open on the screen, showing text and headings in a dimly lit workspace.
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Remy Scalza September 21
LinkedIn Ghostwriters: What They Do and How You Can Hire One
TL;DR: LinkedIn ghostwriters help executives and businesses build a professional presence by creating content, managing engagement, and maintaining a consistent brand voice. This post explains how LinkedIn ghostwriting differs from...
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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner September 20
CEO Profile Guide: How to Create a Great Bio That Stands Out
TL;DR: A strong CEO profile builds credibility, communicates personality, attracts talent and clients, and strengthens the CEO’s personal brand. Include essential details such as achievements, skills, values, speaking engagements, education,...
A man with blonde hair leans out of a white aeroplane window, smiling and giving a thumbs-up gesture against a clear sky.
Justin Reynolds
Justin Reynolds September 18
Personal PR: A Comprehensive Guide to Building Your Brand
TL;DR: Personal PR helps executives and business leaders shape their public image, build credibility, and increase visibility. A strong strategy combines personal branding, online presence, reputation management, thought leadership, content...

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Social Media For CEOs

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Justin Reynolds
Justin Reynolds September 18
A Guide to LinkedIn Bios for CEOs: Pro Tips and 5 Examples
TL;DR: A strong CEO LinkedIn bio should clearly communicate your leadership role, expertise, career achievements, values, and professional goals. Keep it concise, engaging, and easy to read, using a compelling...
Three people sit on stage; one man in a suit is speaking and gesturing with his hands, whilst another man and a woman listen attentively.
Justin Reynolds
Justin Reynolds September 1
The Best Social Media Strategy for Consulting Firms: A Guide
TL;DR: Social media can help consulting firms build brand recognition, attract and retain clients, demonstrate thought leadership, and generate new business. An effective strategy starts with clear business goals, a...
Man with glasses sits on a grey sofa, wearing a maroon shirt and blue jeans, looking thoughtfully at an open laptop on his lap in a bright living room.
Justin Reynolds
Justin Reynolds August 13
How to Write a LinkedIn Summary: Expert Guide With Examples
What’s the single most important piece of digital real estate you own and control? For most people, it’s your LinkedIn Profile, which often ranks in the top spots in Google...

Thought Leadership Tips

Person typing on a laptop with a document or webpage open on the screen, showing text and headings in a dimly lit workspace.
Man with short dark hair, glasses, and a beard, wearing a dark shirt, looking at the camera against a plain background.
Remy Scalza September 21
LinkedIn Ghostwriters: What They Do and How You Can Hire One
TL;DR: LinkedIn ghostwriters help executives and businesses build a professional presence by creating content, managing engagement, and maintaining a consistent brand voice. This post explains how LinkedIn ghostwriting differs from...
013 rip the script kylian mbappe
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel September 16
Proven Public Relations Tactics
TL;DR — PR strategy defines what a company wants to communicate and why; PR tactics are the tools that put that strategy into action. This guide breaks down seven proven...
How to Write a Professional Bio That Actually Works
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Cee Sweet September 9
How to Write a Professional Bio That Actually Works
You can probably write a bio for a colleague in under ten minutes. Ask you to write the same thing about yourself, and suddenly the cursor just blinks. That’s not...

Insights From Leaders

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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner July 23
How Diego Osorio Built Lobos 1707 Into an Investor Magnet
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
Black and white portrait of a man with short, dark hair, wearing a plain, dark shirt, looking directly at the camera against a blurred background.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner July 12
Firebelly Tea Founder David Segal Shares Leadership Lessons
Can rooibos and matcha boost your leadership brand … and maybe even spawn a business empire? If you’re David Segal, the answer is a resounding yes. The DAVIDsTEA founder has...
A man with grey hair and glasses holds a dome-shaped object made of multicoloured material, resting it on a wooden stool, against a plain white background.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner June 9
How Native Shoes Transformed Into a Purpose-Driven Brand
Transforming an Established Organization into a Purpose-Driven Culture How do you transform an organization that is already up and running from one that isn’t people-led to one that is purpose-driven?...

Leadership Branding

Close-up of a person typing on a laptop keyboard, with both hands visible and the screen partially open.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner September 20
CEO Profile Guide: How to Create a Great Bio That Stands Out
TL;DR: A strong CEO profile builds credibility, communicates personality, attracts talent and clients, and strengthens the CEO’s personal brand. Include essential details such as achievements, skills, values, speaking engagements, education,...
A man with blonde hair leans out of a white aeroplane window, smiling and giving a thumbs-up gesture against a clear sky.
Justin Reynolds
Justin Reynolds September 18
Personal PR: A Comprehensive Guide to Building Your Brand
TL;DR: Personal PR helps executives and business leaders shape their public image, build credibility, and increase visibility. A strong strategy combines personal branding, online presence, reputation management, thought leadership, content...
LinkedIn Headline Examples That Actually Get Noticed
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Cee Sweet September 9
LinkedIn Headline Examples That Actually Get Noticed
LinkedIn gives you 220 characters for your headline. Most people use 30. Your headline is the single most-read line on your profile, and it follows you everywhere: search results, connection...

Exec Comms Issues

Getty images 99XMK Roi8A unsplash
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel September 22
Crisis Communications For Executives: When Your Personal Brand Is At Risk
TL;DR A crisis can damage an executive’s personal brand just as quickly as it hurts the company they lead. This piece explains how executives can prepare for reputational threats, from auditing...
Three people are having a discussion at a table in a modern office, with documents, a notebook, and a mobile visible.
Justin Reynolds
Justin Reynolds September 15
8 Types Of Public Relations And How They Work
TL;DR: Public relations goes far beyond press releases and crisis management. It encompasses strategies that help organizations build trust, strengthen their reputation, and connect with key audiences. This guide explores...
How to Overcome Public Speaking Fear
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Cee Sweet September 9
How to Overcome Public Speaking Fear: 8 Practical Tips
Warren Buffett hated public speaking so badly that in college he deliberately picked courses where he’d never have to stand up in front of the class. If he somehow ended...