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Services
Thought Leadership Services
Personal Branding
Ghostwriting Services
Social Media Management Services
LinkedIn Management Services
Earned Media
About
FAQs
Case Studies
Blog
Press
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Shawn Conner
July 23
How Diego Osorio Built Lobos 1707 Into an Investor Magnet
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
Nick Rockel
July 23
Earned Media Examples That Build Brand Credibility
TL;DR Earned media — real coverage in press, podcasts, etc. that you don’t pay for — can build credibility, visibility, and executive authority without relying on paid placement. The article...
Shawn Conner
July 22
Executive Social Media: 5 Leadership Strategies That Work
It might be possible to become a business thought leader today without social media, but it’s unlikely. Platforms like Twitter/X and LinkedIn have opened up paths for executives to position...
Shawn Conner
July 21
From Sus to Rizz: Guide to Gen Z Slang for Business Leaders
Born between the late 1990s and early 2000s, Gen Z will soon surpass millennials as the most populous generation on Earth, with more than one-third of the world’s population counting...
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Social Media For CEOs
Shawn Conner
July 13
LinkedIn Strategy for CEOs: Tips to Build Thought Leadership
As the number one choice of professionals to connect on social media, LinkedIn is custom-built for CEOs and execs to position themselves and their company. Whether you’re seeking to brand...
Shawn Conner
July 9
How Often Should A CEO Post On Social Media? A 2026 Guide
Why is it important for executives to be on social media? Let us count the ways. According to Washington State University’s Carson College of Business, there are at least four...
Shawn Conner
July 2
10 Social Media Best Practices Every Executive Should Know
For most people, social media is a way to keep up with friends and family, a window into pop culture trends, and a route to an occasional dopamine hit. But...
Thought Leadership Tips
Shawn Conner
June 14
Everything You Need To Know About Twitter (X) Ghostwriting
Not everyone has the time or inclination to spend hours wading into the social media whirlpool that is Twitter aka X. Chief among those with not enough time in the...
Justin Reynolds
April 20
AI For Thought Leadership: Everything You Need To Know
A co-founder of Infosys, 78-year-old N. R. Narayana Murthy is largely retired these days, serving as chairman emeritus of the tech consultancy while spending a good chunk of his time...
Justin Reynolds
April 7
Thought Leadership Campaigns: A Guide With Examples
Question: What comes to mind when you think of Spanx? Chic body-shaping apparel? Check. Runaway retail success? Check. Sara Blakely? Double check. Blakely, Spanx’s magnetic blonde founder, is synonymous with...
Insights From Leaders
Shawn Conner
July 23
How Diego Osorio Built Lobos 1707 Into an Investor Magnet
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
Shawn Conner
July 12
Firebelly Tea Founder David Segal Shares Leadership Lessons
Can rooibos and matcha boost your leadership brand … and maybe even spawn a business empire? If you’re David Segal, the answer is a resounding yes. The DAVIDsTEA founder has...
Shawn Conner
June 9
How Native Shoes Transformed Into a Purpose-Driven Brand
Transforming an Established Organization into a Purpose-Driven Culture How do you transform an organization that is already up and running from one that isn’t people-led to one that is purpose-driven?...
Leadership Branding
Shawn Conner
July 22
Executive Social Media: 5 Leadership Strategies That Work
It might be possible to become a business thought leader today without social media, but it’s unlikely. Platforms like Twitter/X and LinkedIn have opened up paths for executives to position...
Nick Rockel
July 14
Founder Branding: A Guide To Building Your Reputation
TL;DR A strong founder brand turns a founder’s expertise, values, and perspective into a business asset. It starts with a clear strategy, a distinctive point of view, and the right...
Shawn Conner
June 17
CEOs in Movies: Leadership Lessons From Hollywood Hits
CEOs were everywhere in movies and TV in 2023 — and the prevailing attitude toward executives was all over the map. In today’s media landscape, CEOs are as likely to...
Exec Comms Issues
Nick Rockel
July 23
Earned Media Examples That Build Brand Credibility
TL;DR Earned media — real coverage in press, podcasts, etc. that you don’t pay for — can build credibility, visibility, and executive authority without relying on paid placement. The article...
Shawn Conner
July 21
From Sus to Rizz: Guide to Gen Z Slang for Business Leaders
Born between the late 1990s and early 2000s, Gen Z will soon surpass millennials as the most populous generation on Earth, with more than one-third of the world’s population counting...
Shawn Conner
July 17
8 Ways Social Media Helps Executives Build Influence & Trust
Why is it important for executives to be on social media? Let us count the ways. According to Washington State University’s Carson College of Business, there are at least four...
