CSuite Content Blog

Top Stories

LinkedIn Headline Examples That Actually Get Noticed
Avatar photo
Cee Sweet September 9
LinkedIn Headline Examples That Actually Get Noticed
LinkedIn gives you 220 characters for your headline. Most people use 30. Your headline is the single most-read line on your profile, and it follows you everywhere: search results, connection...
How to Write a Professional Bio That Actually Works
Avatar photo
Cee Sweet September 9
How to Write a Professional Bio That Actually Works
You can probably write a bio for a colleague in under ten minutes. Ask you to write the same thing about yourself, and suddenly the cursor just blinks. That’s not...
How to Overcome Public Speaking Fear
Avatar photo
Cee Sweet September 9
How to Overcome Public Speaking Fear: 8 Practical Tips
Warren Buffett hated public speaking so badly that in college he deliberately picked courses where he’d never have to stand up in front of the class. If he somehow ended...
Tim Cook is wearing glasses and a beige jacket while he waves and smiles whilst standing indoors in front of softly lit panels.
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel September 2
Corporate Reputation Management Vs. Personal Brand Management
TL;DR Corporate reputation management protects how a company is perceived, while personal brand management does the same for the individual leading it. This piece traces how the two differ, then...

Want more thought leadership tips?

Subscribe to the Helm monthly newsletter for insightful articles, interviews with inspirational leaders, and more!
The Helm

Social Media For CEOs

Three people sit on stage; one man in a suit is speaking and gesturing with his hands, whilst another man and a woman listen attentively.
Justin Reynolds
Justin Reynolds September 1
The Best Social Media Strategy for Consulting Firms: A Guide
TL;DR: Social media can help consulting firms build brand recognition, attract and retain clients, demonstrate thought leadership, and generate new business. An effective strategy starts with clear business goals, a...
Man with glasses sits on a grey sofa, wearing a maroon shirt and blue jeans, looking thoughtfully at an open laptop on his lap in a bright living room.
Justin Reynolds
Justin Reynolds August 13
How to Write a LinkedIn Summary: Expert Guide With Examples
What’s the single most important piece of digital real estate you own and control? For most people, it’s your LinkedIn Profile, which often ranks in the top spots in Google...
A man in a suit sits in a modern café, looking at his mobile phone with a glass of water on the table in front of him. Other people and staff are visible in the background.
Justin Reynolds
Justin Reynolds August 11
5 LinkedIn Content Ideas to Make Your Next Post Stand Out
As an executive, you’ve got your sights set on becoming a LinkedIn thought leader to gain credibility, increase your reach, and unlock new business opportunities. At this point, you’ve set...

Thought Leadership Tips

How to Write a Professional Bio That Actually Works
Avatar photo
Cee Sweet September 9
How to Write a Professional Bio That Actually Works
You can probably write a bio for a colleague in under ten minutes. Ask you to write the same thing about yourself, and suddenly the cursor just blinks. That’s not...
A man in a suit speaks and gestures whilst seated at the World Economic Forum, with a blue background displaying the event’s logo.
Justin Reynolds
Justin Reynolds August 28
Strategic Thought Leadership: A Detailed Guide
TL;DR: Strategic thought leadership positions individuals and organizations as authorities by sharing expert insights and innovative ideas. It can build trust and credibility, help brands stand out, generate higher-quality leads,...
Person wearing a white shirt writes in a spiral notebook with one hand whilst using a laptop with the other at a wooden desk. A USB stick and small potted plant are also on the desk.
Justin Reynolds
Justin Reynolds August 19
What Is a Thought Leadership Framework? A Complete Guide
Thought leadership — first-person ideas and insights from people, not brands — helps executives engage their audience, generate brand awareness, and build trust. It’s also highly persuasive, with 73% of...

Insights From Leaders

A man with medium-length dark hair wearing a black jacket and trousers stands in front of a textured backdrop with studio equipment visible on the right.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner July 23
How Diego Osorio Built Lobos 1707 Into an Investor Magnet
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
Black and white portrait of a man with short, dark hair, wearing a plain, dark shirt, looking directly at the camera against a blurred background.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner July 12
Firebelly Tea Founder David Segal Shares Leadership Lessons
Can rooibos and matcha boost your leadership brand … and maybe even spawn a business empire? If you’re David Segal, the answer is a resounding yes. The DAVIDsTEA founder has...
A man with grey hair and glasses holds a dome-shaped object made of multicoloured material, resting it on a wooden stool, against a plain white background.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner June 9
How Native Shoes Transformed Into a Purpose-Driven Brand
Transforming an Established Organization into a Purpose-Driven Culture How do you transform an organization that is already up and running from one that isn’t people-led to one that is purpose-driven?...

Leadership Branding

LinkedIn Headline Examples That Actually Get Noticed
Avatar photo
Cee Sweet September 9
LinkedIn Headline Examples That Actually Get Noticed
LinkedIn gives you 220 characters for your headline. Most people use 30. Your headline is the single most-read line on your profile, and it follows you everywhere: search results, connection...
Tim Cook is wearing glasses and a beige jacket while he waves and smiles whilst standing indoors in front of softly lit panels.
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel September 2
Corporate Reputation Management Vs. Personal Brand Management
TL;DR Corporate reputation management protects how a company is perceived, while personal brand management does the same for the individual leading it. This piece traces how the two differ, then...
A man sits at a desk with papers and graphs, holding his head and looking stressed, wearing a white shirt and watch, with a pencil behind his ear.
Justin Reynolds
Justin Reynolds August 17
Personal Branding Canvas: How Executives Define Their Brand
According to the Bureau of Labor Statistics, more than 211,000 executives are employed in the United States. Among those hundreds of thousands of business leaders, what makes you stand out?...

Exec Comms Issues

How to Overcome Public Speaking Fear
Avatar photo
Cee Sweet September 9
How to Overcome Public Speaking Fear: 8 Practical Tips
Warren Buffett hated public speaking so badly that in college he deliberately picked courses where he’d never have to stand up in front of the class. If he somehow ended...
A man in a black jacket presents on stage, holding a device with a pie chart and technical diagrams displayed on a large screen behind him.
Justin Reynolds
Justin Reynolds September 1
CEO Public Relations: A Complete Guide for Business Leaders
TL;DR: CEO PR helps business leaders build credibility, strengthen company reputation, engage stakeholders, attract talent and investors, increase media visibility, and manage crises. Unlike traditional PR, it focuses on the...
Three men in business attire sit together in an office, with one grey-haired man in a suit pointing a pen whilst speaking to the others.
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel August 28
What Is Corporate Affairs? Definition and Key Functions
TL;DR Corporate affairs manages a company’s relationships with regulators, investors, media, and the public. This piece traces how the function differs from PR and corporate communications, then explains why the...