Exec Comms Issues

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Justin Reynolds
Justin Reynolds September 1
CEO Public Relations: A Complete Guide for Business Leaders
TL;DR: CEO PR helps business leaders build credibility, strengthen company reputation, engage stakeholders, attract talent and investors, increase media visibility, and manage crises. Unlike traditional PR, it focuses on the...
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Nick Rockel August 28
What Is Corporate Affairs? Definition and Key Functions
TL;DR Corporate affairs manages a company’s relationships with regulators, investors, media, and the public. This piece traces how the function differs from PR and corporate communications, then explains why the...
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel July 23
Earned Media Examples That Build Brand Credibility
TL;DR Earned media — real coverage in press, podcasts, etc. that you don’t pay for — can build credibility, visibility, and executive authority without relying on paid placement. The article...
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Shawn Conner July 21
From Sus to Rizz: Guide to Gen Z Slang for Business Leaders
Born between the late 1990s and early 2000s, Gen Z will soon surpass millennials as the most populous generation on Earth, with more than one-third of the world’s population counting...
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Shawn Conner July 17
8 Ways Social Media Helps Executives Build Influence & Trust
Why is it important for executives to be on social media? Let us count the ways. According to Washington State University’s Carson College of Business, there are at least four...
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Shawn Conner July 15
8 Proven Ways To Elevate Executive Presence on Social Media
Thanks to social media, stakeholders now expect CEOs to have a public-facing presence more than ever. A 2023 report by corporate advisory firm Brunswick revealed that financial readers trust a...
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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner June 15
Ghostwrite for a CEO: A Complete Guide for Executive Writers
Ghostwriting for CEOs is a necessary part of business, especially in the social media age. CEOs, leaders, and founders need to be in almost constant communication with stakeholders. Many of...
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CSuite Content June 11
4 Exit Strategies For Leaders To Leave A Role Gracefully
Leaving a company comes with responsibility. Here are some tips on how to exit gracefully.
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel May 20
Social Media for Public Relations: A Strategic Guide
TL; DR Social media is now central to PR. Brands and leaders can use it build reputation by going direct to customers, journalists, investors, and other stakeholders. Strong strategies integrate...
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Remy Scalza May 13
CEO Ghostwriting Explained: Costs, Benefits and Strategy
Behind every great CEO is a great ghostwriter—or several. These are the behind-the-scenes individuals who have both the knowledge of the CEO’s style and personality and the ability to adopt...
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel May 8
Crisis Management in PR: What Every Executive Should Know
TL;DR For executives and the organizations they lead, a crisis is a leadership test, with the grade largely determined before it strikes. The best-prepared companies have a response plan, clear roles,...
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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner May 4
When Should Bosses Schedule Meetings? Science Has Answers
Meetings are ubiquitous in the corporate world. According to research by Zippia, as of 2023, approximately 55 million meetings were held in the US each week. That’s more than 11...
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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner April 29
How Often Should Executives Post on LinkedIn? A Guide
If you’re on LinkedIn—and, if you’re reading this, you must be—then this thought has probably crossed your mind: how often should I post? The answer is—well, no one knows for...
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel April 15
Public Relations Examples: What Top Brands Get Right
TL;DR The brands that win at PR aren’t the ones with the slickest messaging — they’re the ones with the clearest point of view. The throughline is conviction: whether managing...
A person in a black jacket presents a bar-shaped object on stage, standing in front of a projected pie chart labelled “2025” and another image of computer hardware.
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel April 14
What Is Corporate Communications? A Complete Guide
TL;DR Corporate communications is the strategic discipline that manages everything an organization says across every audience that matters: employees, investors, media and the public. Distinct from PR and marketing, it...
A person with a tattooed arm flexes, balancing a white Nike trainer with a red swoosh; “JUST DO IT.” text appears in the corner.
Justin Reynolds
Justin Reynolds March 31
Brand Communication Strategy: A Complete Guide and Examples
How important is a good brand communication strategy? In the 1980s, Nike was facing stiff competition from Reebok in the casual fitness market and decided to hire an agency to...
A man with short grey hair and glasses is speaking, with his hand near his chin. A large Apple logo appears in the background.
Justin Reynolds
Justin Reynolds March 10
The Executive’s Guide to Enterprise Reputation Management
Companies spend years, decades, and sometimes centuries building trust with customers and investors through steady performance and transparent leadership. In an era where an organization’s reputation can directly translate into...
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Justin Reynolds
Justin Reynolds March 1
8 Types Of Public Relations And How They Work
What pops into your mind when you hear the term public relations? If you’re like most people, you probably think about things like press releases and crisis management. While these...
A man in casual attire sits in a white armchair on stage at a TechCrunch Disrupt event, holding a microphone headset.
Justin Reynolds
Justin Reynolds December 19
SaaS Copywriting: A Complete Guide to Doing it Right
When it comes to marketing new SaaS products, words are powerful. Just ask Dropbox, which figured out how to use three words to convey the concept of cloud storage to...
A man wearing glasses and a black shirt holds up a white mobile phone in his right hand, smiling, against a dark background.
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel August 25
How to Create a Strategic Narrative
“It just works.” Apple co-founder Steve Jobs loved repeating that simple slogan, which sums up how the products and services in the tech giant’s ecosystem work seamlessly together. That phrase...

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