Exec Comms Issues

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Nick Rockel July 23

Earned Media Examples That Build Brand Credibility

TL;DR Earned media — real coverage in press, podcasts, etc. that you don’t pay for — can build credibility, visibility, and executive authority without relying on paid placement. The article...

Young Gen Z professional smiling while working on a laptop in a modern office.

Shawn Conner July 21

From Sus to Rizz: Guide to Gen Z Slang for Business Leaders

Born between the late 1990s and early 2000s, Gen Z will soon surpass millennials as the most populous generation on Earth, with more than one-third of the world’s population counting...

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Shawn Conner July 17

8 Ways Social Media Helps Executives Build Influence & Trust

Why is it important for executives to be on social media? Let us count the ways. According to Washington State University’s Carson College of Business, there are at least four...

Executive working on a laptop in a modern office, representing professional social media presence and digital leadership.

Shawn Conner July 15

8 Proven Ways To Elevate Executive Presence on Social Media

Thanks to social media, stakeholders now expect CEOs to have a public-facing presence more than ever. A 2023 report by corporate advisory firm Brunswick revealed that financial readers trust a...

ghostwrite for CEO

Shawn Conner June 15

Ghostwrite for a CEO: A Complete Guide for Executive Writers

Ghostwriting for CEOs is a necessary part of business, especially in the social media age. CEOs, leaders, and founders need to be in almost constant communication with stakeholders. Many of...

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CSuite Content June 11

4 Exit Strategies For Leaders To Leave A Role Gracefully

Leaving a company comes with responsibility. Here are some tips on how to exit gracefully.

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Nick Rockel May 20

Social Media for Public Relations: A Strategic Guide

TL; DR Social media is now central to PR. Brands and leaders can use it build reputation by going direct to customers, journalists, investors, and other stakeholders. Strong strategies integrate...

CEO working on thought leadership content with help from a ghostwriter

Remy Scalza May 13

CEO Ghostwriting Explained: Costs, Benefits and Strategy

Behind every great CEO is a great ghostwriter—or several. These are the behind-the-scenes individuals who have both the knowledge of the CEO’s style and personality and the ability to adopt...

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Nick Rockel May 8

Crisis Management in PR: What Every Executive Should Know

TL;DR For executives and the organizations they lead, a crisis is a leadership test, with the grade largely determined before it strikes. The best-prepared companies have a response plan, clear roles,...

Two business professionals high-fiving during a workplace meeting about productivity and scheduling.

Shawn Conner May 4

When Should Bosses Schedule Meetings? Science Has Answers

Meetings are ubiquitous in the corporate world. According to research by Zippia, as of 2023, approximately 55 million meetings were held in the US each week. That’s more than 11...

Executives reviewing LinkedIn strategy on a laptop.

Shawn Conner April 29

How Often Should Executives Post on LinkedIn? A Guide

If you’re on LinkedIn—and, if you’re reading this, you must be—then this thought has probably crossed your mind: how often should I post? The answer is—well, no one knows for...

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Nick Rockel April 15

Public Relations Examples: What Top Brands Get Right

TL;DR The brands that win at PR aren’t the ones with the slickest messaging — they’re the ones with the clearest point of view. The throughline is conviction: whether managing...

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Nick Rockel April 14

What Is Corporate Communications? A Complete Guide

TL;DR Corporate communications is the strategic discipline that manages everything an organization says across every audience that matters: employees, investors, media and the public. Distinct from PR and marketing, it...

Justin Reynolds March 31

Brand Communication Strategy: A Complete Guide and Examples

How important is a good brand communication strategy? In the 1980s, Nike was facing stiff competition from Reebok in the casual fitness market and decided to hire an agency to...

Tim Cook

Justin Reynolds March 10

The Executive’s Guide to Enterprise Reputation Management

Companies spend years, decades, and sometimes centuries building trust with customers and investors through steady performance and transparent leadership. In an era where an organization’s reputation can directly translate into...

Jensen Huang presenting at a conference in his trademark black leather jacket.

Justin Reynolds March 5

CEO Public Relations: A Detailed Guide for Leaders

Nvidia’s Jensen Huang is America’s most popular CEO, boasting an impressive 96% approval rating — 3X higher than the average executive. When you grow your company’s share price more than...

PR team discussing strategic communications in a meeting.

Justin Reynolds March 1

8 Types Of Public Relations And How They Work

What pops into your mind when you hear the term public relations? If you’re like most people, you probably think about things like press releases and crisis management. While these...

Justin Reynolds December 19

SaaS Copywriting: A Complete Guide to Doing it Right

When it comes to marketing new SaaS products, words are powerful. Just ask Dropbox, which figured out how to use three words to convey the concept of cloud storage to...

Nick Rockel August 25

How to Create a Strategic Narrative

“It just works.” Apple co-founder Steve Jobs loved repeating that simple slogan, which sums up how the products and services in the tech giant’s ecosystem work seamlessly together. That phrase...

Jeff Bezos Unveils Blue Origin Lunar Lander

Nick Rockel August 20

5 Business Storytelling Examples to Learn From

We’ve all heard the story of how Jeff Bezos launched Amazon in 1994, by selling books online out of a rented garage and packing orders himself. That modest start makes...

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