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Justin Reynolds April 10
Brand Communication Strategy: A Complete Guide
How important is good brand communication strategy? In the 1980s, Nike was facing stiff competition from Reebok in the casual fitness market and decided to hire an agency to revamp...
Justin Reynolds December 2
8 Types Of Public Relations And How They Work
What pops into your mind when you hear the term public relations? If you’re like most people, you probably think about things like press releases and crisis management. While these...
Jensen Huang
Justin Reynolds November 13
An Introduction to CEO Public Relations
Nvidia’s Jensen Huang is America’s most popular CEO, boasting an impressive 96% approval rating — 3X higher than the average executive. When you grow your company’s share price more than...
Shawn Conner August 21
Shop Talk: Crisis Comms Expert Kim Peacock On Overcoming “Fight-or-Flight” Mode
When Kim Peacock was publisher of Vancouver Magazine, she and the periodical came under fire from animal rights groups over ads for fur coats. This helped create a curiosity in...
Shawn Conner July 9
Shop Talk: Apology Expert Ray Hennessey On Saying Sorry At Work
CEOs are being held accountable like never before. Social media and more prominent public profiles have made it next to impossible for company heads to avoid responsibility when and if...
Shawn Conner June 28
9 Tips For Effective Reputation Management
A number of factors determine your public image. Reputation management is the art (and science) of controlling what kind of image you put out there as a leader. What is...
Shawn Conner June 13
5 Children’s Books All CEOs Need To Read to Boost Their Comms IQ
There are plenty of books out there aimed at improving executive communication skills. But do you really need to read, or listen to, a 2-300-page/10-hour tome to learn the fundamentals...
Shawn Conner April 24
How To (Not) Talk Politics In The Workplace: A CEO’s Guide
As of this writing, the number one movie in North America is Alex Garland’s Civil War, a dystopian thriller about a second American civil war. Clearly, politics—and how divisive they’ve...
Shawn Conner April 17
Shop Talk: Security Expert Sabino Marquez On Why Leaders Need A “Trust Product”
C-suite leaders out there: how much do you think about security? According to Sabino Marquez, not nearly enough. The security expert is on a mission to change this. According to...
Shawn Conner April 17
From Sus To Rizz: A Guide To Gen Z Slang For Business Leaders
Born between the late 1990s and early 2000s, Gen Z will soon surpass millennials as the most populous generation on Earth, with more than one-third of the world’s population counting...
Shawn Conner April 16
Why Is Executive Social Media Important? 8 Reasons
Why is it important for executives to be on social media? Let us count the ways. According to Washington State University’s Carson College of Business, there are at least four...
Shawn Conner April 15
How Often Should Executives Post on LinkedIn? A Guide
If you’re on LinkedIn—and, if you’re reading this, you must be—then this thought has probably crossed your mind: how often should I post? The answer is—well, no one knows for...
Shawn Conner April 9
8 Ways To Elevate Executive Presence on Social Media
Thanks to social media, stakeholders now expect CEOs to have a public-facing presence more than ever. A 2023 report by corporate advisory firm Brunswick revealed that financial readers trust a...
Shawn Conner March 27
The Best Time For Bosses To Schedule Meetings, According To Science
Meetings are ubiquitous in the corporate world. According to research by Zippia, as of 2023, approximately 55 million meetings were held in the US each week. That’s more than 11...
Shawn Conner March 3
CEOs, How Do You Protect Yourselves From Deepfake AI?
Imagine an employee on a Zoom call with their boss and a few colleagues. The meeting is going fine when suddenly the CEO asks the employee to transfer a large...
Shawn Conner February 9
Should Leaders Talk About Their Love Life At Work?
We hear a lot these days about authenticity in business. Gone are the days when top executives could hide in concrete edifices and appear, groundhog-like, once a year for a...
Shawn Conner January 30
Should CEOs Cry On The Job?
High-profile CEOs have been celebrated and vilified for crying on the job. So what's the best path? It may come down to"bounded authenticity."
Shawn Conner January 10
Are Ghostwriters Worth It? How To Make A Decision
Ghostwriting is the practice of one person, or a team, writing in another’s voice. It’s almost always anonymous, since the person or entity commissioning the ghostwriting is the star, not...
Shawn Conner December 23
What CEOs Can Learn From Sam Altman’s Triumph Over OpenAI’s Board
A year ago, no one was talking about AI. And now, it seems, it’s all anyone talks about—and more so than ever with OpenAI‘s  recent firing, and rehiring, of CEO...
Shawn Conner December 21
How Do You Ghostwrite For A CEO?
Ghostwriting for CEOs is a necessary part of business, especially in the social media age. CEOs, leaders, and founders need to be in almost constant communication with stakeholders. Many of...

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