Exec Comms Issues

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Nick Rockel April 14
What Is Corporate Communications? A Complete Guide
TL;DR Corporate communications is the strategic discipline that manages everything an organization says across every audience that matters: employees, investors, media and the public. Distinct from PR and marketing, it...
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Justin Reynolds
Justin Reynolds March 10
The Executive’s Guide to Enterprise Reputation Management
Companies spend years, decades, and sometimes centuries building trust with customers and investors through steady performance and transparent leadership. In an era where an organization’s reputation can directly translate into...
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Justin Reynolds
Justin Reynolds December 19
SaaS Copywriting: A Complete Guide to Doing it Right
When it comes to marketing new SaaS products, words are powerful. Just ask Dropbox, which figured out how to use three words to convey the concept of cloud storage to...
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Nick Rockel August 25
How to Create a Strategic Narrative
“It just works.” Apple co-founder Steve Jobs loved repeating that simple slogan, which sums up how the products and services in the tech giant’s ecosystem work seamlessly together. That phrase...
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel August 20
5 Business Storytelling Examples to Learn From
We’ve all heard the story of how Jeff Bezos launched Amazon in 1994, by selling books online out of a rented garage and packing orders himself. That modest start makes...
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Justin Reynolds
Justin Reynolds July 16
What’s an Investment Story? Creating One That Stands Out
Did you know the average investor spends less than four minutes reviewing the pitch deck you spent days perfecting? If you want your company to stay top of mind —...
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Shawn Conner August 21
Shop Talk: Crisis Comms Expert Kim Peacock On Overcoming “Fight-or-Flight” Mode
When Kim Peacock was publisher of Vancouver Magazine, she and the periodical came under fire from animal rights groups over ads for fur coats. This helped create a curiosity in...
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Shawn Conner July 9
Shop Talk: Apology Expert Ray Hennessey On Saying Sorry At Work
CEOs are being held accountable like never before. Social media and more prominent public profiles have made it next to impossible for company heads to avoid responsibility when and if...
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Shawn Conner June 28
9 Tips For Effective Reputation Management
A number of factors determine your public image. Reputation management is the art (and science) of controlling what kind of image you put out there as a leader. What is...
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Shawn Conner June 13
5 Children’s Books All CEOs Need To Read to Boost Their Comms IQ
There are plenty of books out there aimed at improving executive communication skills. But do you really need to read, or listen to, a 2-300-page/10-hour tome to learn the fundamentals...
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Shawn Conner April 24
How To (Not) Talk Politics In The Workplace: A CEO’s Guide
As of this writing, the number one movie in North America is Alex Garland’s Civil War, a dystopian thriller about a second American civil war. Clearly, politics—and how divisive they’ve...
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Shawn Conner April 17
Shop Talk: Security Expert Sabino Marquez On Why Leaders Need A “Trust Product”
C-suite leaders out there: how much do you think about security? According to Sabino Marquez, not nearly enough. The security expert is on a mission to change this. According to...
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Shawn Conner March 3
CEOs, How Do You Protect Yourselves From Deepfake AI?
Imagine an employee on a Zoom call with their boss and a few colleagues. The meeting is going fine when suddenly the CEO asks the employee to transfer a large...
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Shawn Conner February 9
Should Leaders Talk About Their Love Life At Work?
We hear a lot these days about authenticity in business. Gone are the days when top executives could hide in concrete edifices and appear, groundhog-like, once a year for a...
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Shawn Conner January 30
Should CEOs Cry On The Job?
High-profile CEOs have been celebrated and vilified for crying on the job. So what's the best path? It may come down to"bounded authenticity."
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Shawn Conner January 10
Are Ghostwriters Worth It? How To Make A Decision
Ghostwriting is the practice of one person, or a team, writing in another’s voice. It’s almost always anonymous, since the person or entity commissioning the ghostwriting is the star, not...
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Shawn Conner December 23
What CEOs Can Learn From Sam Altman’s Triumph Over OpenAI’s Board
A year ago, no one was talking about AI. And now, it seems, it’s all anyone talks about—and more so than ever with OpenAI‘s  recent firing, and rehiring, of CEO...
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CSuite Content October 27
4 Keys To Crafting Thought Leadership Content For CEOs
Creating and publishing the right content is instrumental to building a thought leadership brand. Through strong content, business leaders can demonstrate their expertise in a particular area and establish themselves...
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Shawn Conner September 13
The Best Ways To Get Your Team Back In Office
Pack up the lunches and put away the patio furniture. Summer’s over, kids are back in school, and workers are returning to the office—not just from vacation but also following...
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CSuite Content August 24
Delivering An Origin Story With Punch: 5 Things Leaders Can Learn From The Shopify Story Video
In July 2023, Shopify released The Shopify Story. The nine-minute video delves into founder Tobias Lütke’s early process, the Canadian company’s origin, and Shopify’s impact on the lives of its...

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