Exec Comms Issues

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5 Business Storytelling Examples to Learn From
We’ve all heard the story of how Jeff Bezos launched Amazon in 1994, by selling books online out of a rented garage and packing orders himself. That modest start makes...
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What’s an Investment Story? Creating One That Stands Out
Did you know the average investor spends less than four minutes reviewing the pitch deck you spent days perfecting? If you want your company to stay top of mind —...
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Shop Talk: Crisis Comms Expert Kim Peacock On Overcoming “Fight-or-Flight” Mode
When Kim Peacock was publisher of Vancouver Magazine, she and the periodical came under fire from animal rights groups over ads for fur coats. This helped create a curiosity in...
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Shop Talk: Apology Expert Ray Hennessey On Saying Sorry At Work
CEOs are being held accountable like never before. Social media and more prominent public profiles have made it next to impossible for company heads to avoid responsibility when and if...
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9 Tips For Effective Reputation Management
A number of factors determine your public image. Reputation management is the art (and science) of controlling what kind of image you put out there as a leader. What is...
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5 Children’s Books All CEOs Need To Read to Boost Their Comms IQ
There are plenty of books out there aimed at improving executive communication skills. But do you really need to read, or listen to, a 2-300-page/10-hour tome to learn the fundamentals...
Three people sit indoors having a serious conversation; a woman gestures with her hands as two men listen, one facing her and the other turned slightly away.
How To (Not) Talk Politics In The Workplace: A CEO’s Guide
As of this writing, the number one movie in North America is Alex Garland’s Civil War, a dystopian thriller about a second American civil war. Clearly, politics—and how divisive they’ve...
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Shop Talk: Security Expert Sabino Marquez On Why Leaders Need A “Trust Product”
C-suite leaders out there: how much do you think about security? According to Sabino Marquez, not nearly enough. The security expert is on a mission to change this. According to...
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CEOs, How Do You Protect Yourselves From Deepfake AI?
Imagine an employee on a Zoom call with their boss and a few colleagues. The meeting is going fine when suddenly the CEO asks the employee to transfer a large...
Colourful candy conversation hearts with romantic messages such as “True Love,” “Puppy Love,” and “XOXO,” scattered on a surface.
Should Leaders Talk About Their Love Life At Work?
We hear a lot these days about authenticity in business. Gone are the days when top executives could hide in concrete edifices and appear, groundhog-like, once a year for a...
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Should CEOs Cry On The Job?
High-profile CEOs have been celebrated and vilified for crying on the job. So what's the best path? It may come down to"bounded authenticity."
A person sits at a desk typing on a laptop, with a cup of coffee, spectacles, and a notebook nearby. Sunlight streams in through large windows in the background.
Are Ghostwriters Worth It? How To Make A Decision
Ghostwriting is the practice of one person, or a team, writing in another’s voice. It’s almost always anonymous, since the person or entity commissioning the ghostwriting is the star, not...
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What CEOs Can Learn From Sam Altman’s Triumph Over OpenAI’s Board
A year ago, no one was talking about AI. And now, it seems, it’s all anyone talks about—and more so than ever with OpenAI‘s  recent firing, and rehiring, of CEO...
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4 Keys To Crafting Thought Leadership Content For CEOs
Creating and publishing the right content is instrumental to building a thought leadership brand. Through strong content, business leaders can demonstrate their expertise in a particular area and establish themselves...
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The Best Ways To Get Your Team Back In Office
Pack up the lunches and put away the patio furniture. Summer’s over, kids are back in school, and workers are returning to the office—not just from vacation but also following...
A person with glasses and a green hoodie sits on a grey sofa in a modern room with peach-coloured walls and plants in the background.
Delivering An Origin Story With Punch: 5 Things Leaders Can Learn From The Shopify Story Video
In July 2023, Shopify released The Shopify Story. The nine-minute video delves into founder Tobias Lütke’s early process, the Canadian company’s origin, and Shopify’s impact on the lives of its...
A person in a wheelchair rests their head on a desk beside an open laptop, with a coffee mug and office supplies nearby, in a well-lit workspace.
6 Fatal Mistakes Business Leaders Make When Pitching To Media
Media attention can supercharge your brand. It’s your one-way ticket to organic cross-promotion, reaching potential clients and audience globally, and demonstrating your authority. But it can be a fatal round-trip...
Disney CEO Bob Iger bust.
Disney CEO Bob Iger’s 5 Strategies For Taking Risks And Coming Out On Top
Perhaps no CEO is under more fire at the moment than Bob Iger. As actors and screenwriters strike, the well-compensated Disney head has become something of a whipping boy in...
Screenshot of a tweet by Jason Fried sharing a staff update about supporting employees, especially parents, during COVID-19, with a headline about important updates for working parents.
5 Business Leaders Doing an Exceptional Job Handling COVID-19 Comms
In times of uncertainty, it can be tempting for leaders to go radio silent, but the COVID-19 crisis is showing us just how important it is for business leaders to...

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