Leadership Branding

Tim Cook March 2026 (cropped)

Nick Rockel September 2

Corporate Reputation Management Vs. Personal Brand Management

TL;DR Corporate reputation management protects how a company is perceived, while personal brand management does the same for the individual leading it. This piece traces how the two differ, then...

Business professional reviewing documents with hands on head at a desk

Justin Reynolds August 17

Personal Branding Canvas: How Executives Define Their Brand

According to the Bureau of Labor Statistics, more than 211,000 executives are employed in the United States. Among those hundreds of thousands of business leaders, what makes you stand out?...

Two business professionals engaged in a one-on-one conversation during a meeting

Justin Reynolds August 15

What Is Executive Branding? A Practical Guide for Leaders

If you’ve been paying attention to Intel, you’ve likely heard of how the company’s stock has been on a losing streak of late. In fact, Intel incurred one of its biggest...

Professional executive smiling while holding a tablet

Justin Reynolds August 3

Executive Personal Branding: A Guide to Building Your Brand

Are you an executive aiming to increase your influence within your industry? Having a strong personal brand can be a powerful differentiator and springboard. In this guide, we take a...

Stressed executive holding his head while working on a laptop

Justin Reynolds July 28

CEO Reputation Management: Definition and Benefits Guide

In today’s social media-driven world, the reputation of a company’s CEO is more important than ever before. Just ask Elon Musk, whose antics have hurt both Tesla and X. While...

A business leader using social media on a smartphone while working at a desk.

Shawn Conner July 22

Executive Social Media: 5 Leadership Strategies That Work

It might be possible to become a business thought leader today without social media, but it’s unlikely. Platforms like Twitter/X and LinkedIn have opened up paths for executives to position...

Austin distel va Opp86kfQ unsplash

Nick Rockel July 14

Founder Branding: A Guide To Building Your Reputation

TL;DR A strong founder brand turns a founder’s expertise, values, and perspective into a business asset. It starts with a clear strategy, a distinctive point of view, and the right...

Pg 09 Air Ben Affleck as Phil Knight

Shawn Conner June 17

CEOs in Movies: Leadership Lessons From Hollywood Hits

CEOs were everywhere in movies and TV in 2023 — and the prevailing attitude toward executives was all over the map. In today’s media landscape, CEOs are as likely to...

Professional adjusting shirt collar in front of a mirror while preparing for a personal rebrand and professional image refresh.

Justin Reynolds May 22

Rebrand Yourself: A Step-by-Step Personal Branding Guide

Whether you love him or hate him, it’s been hard to miss Meta CEO Mark Zuckerberg’s recent executive rebrand. And if you’re thinking about rebranding yourself, Zuck’s transformation is absolutely...

Microsoft executives and employees gathered during a company event, representing leadership, networking, and professional influence for LinkedIn personal branding.

Shawn Conner May 20

LinkedIn Personal Branding: A Complete How-To Guide

When people think of Satya Nadella, they think of a leader who is visionary, cutting-edge, insightful, and a champion of diversity. This is no accident. Over the years, the Microsoft...

Business executive speaking on the phone in a modern office, representing CEO branding and executive leadership.

Shawn Conner April 28

CEO Branding Explained: Why It Matters and How to Build It

Certain people come to mind when we think of well-known CEOs. Jensen Huang. Sara Blakely. Elon Musk. Tim Cook. Logan Roy. Okay, one of those is fictional. But the rest...

CEO working on laptop planning communications strategy and leadership messaging in modern office

Shawn Conner April 14

7 CEO Communications Strategy Best Practices That Work

A communications strategy is a necessity for every successful company and business. CEOs, too, can benefit from a communications strategy, especially when it comes to branding and thought leadership. Combining...

Person reading a business growth book with a coffee mug, representing personal branding and entrepreneurship.

Shawn Conner April 9

Personal Branding: 7 Examples to Inspire You in 2026

Personal branding is intentional. To build a strong personal brand, you need to identify and communicate your unique value proposition, expertise, strengths, and personality traits. The idea behind personal branding...

Justin Reynolds April 2

Brand Strategy Consulting Firms: Everything You Need to Know

Behind every great brand, there’s often an exceptional brand strategy consulting firm. Consider Chipotle, which began as a small burrito shop and evolved into a household name. The secret sauce...

Professional working on laptop crafting personal branding strategy and online presence

Justin Reynolds March 28

Personal Branding Strategist: When and Why You Need One

Behind every great leader — or celebrity entrepreneur — is a personal branding strategist helping shape their image. Take Ryan Reynolds as an example. The A-list actor’s carefully crafted personal...

Sheryl Sandberg speaking at the World Economic Forum on leadership and gender equality

Justin Reynolds March 21

Leadership Brand Statement: Examples & Complete Guide

For nearly 15 years, Sheryl Sandberg had one of the more influential jobs on the planet: running Facebook (now Meta) as the company’s chief operating officer. But Sandberg’s most impressive...

Justin Reynolds March 17

Executive Branding Agencies: 6 Every CEO Should Know About

When Anthropic CEO Dario Amodei talks about AI, the world pays attention. What’s his secret? Running one of the planet’s hottest companies certainly doesn’t hurt. But an increasing number of...

Shawn Conner March 16

CEO Profile Guide: Write a Great Bio That Stands Out

In our age of digital influence, a CEO’s professional profile is more than just a career bio. It’s also a statement of purpose, a branding opportunity, a recruitment tool, and...

Richard Branson

Justin Reynolds March 10

Personal PR: An Introduction to Managing Your Personal Brand

Though nearly 75 years old, Richard Branson still conveys a spirit of youthful adventure. Case in point? In 2021, Branson, co-founder of the Virgin Group, made headlines for being one...

professionals collaborating while writing an executive bio

Justin Reynolds March 6

How to Write an Effective Executive Bio: A Complete Guide

Did you know that global executives attribute 44% of an organization’s market value to the CEO’s reputation? Since it’s often the first thing people see when they look you up,...

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