Leadership Branding

A man with glasses and a blue shirt speaks on stage with a microphone headset, gesturing with his hand. A blurred screen in the background shows his image.
Justin Reynolds
Justin Reynolds March 17
Executive Branding Agencies: 6 Every CEO Should Know About
When Anthropic CEO Dario Amodei talks about AI, the world pays attention. What’s his secret? Running one of the planet’s hottest companies certainly doesn’t hurt. But an increasing number of...
A man in a striped suit speaks into a microphone on stage, standing in front of a blue and pink-lit background structure.
Justin Reynolds
Justin Reynolds February 5
5 Personal Branding Statement Examples & How to Write Yours
Fans of Shark Tank know Kevin O’Leary, aka “Mr. Wonderful,” as a shrewd businessman with a no-nonsense approach to investing who pays close attention to financial data while devising devilishly...
A man in a suit sits on a chair with legs crossed, gesturing with both hands whilst speaking at a Web Summit event. The background displays the Web Summit logo.
Justin Reynolds
Justin Reynolds December 16
What Is Founder-Led Sales? How to Do It (And When to Stop)
When Slack was released in 2013, it was hard to even explain what the product was — which made it tricky for the company to convert its initial customers. Slack’s...
Image3
Justin Reynolds
Justin Reynolds November 20
Developing Executive Presence: A Practical How-To Guide
Whenever Jamie Dimon speaks about the economy, people listen. As CEO of JPMorgan Chase, Dimon has evolved from a traditional banking executive into a statesman laser-focused on helping shape the...
A man in a dark suit speaks while gesturing with both hands, seated in front of a blurred background with red and white colours.
Justin Reynolds
Justin Reynolds October 20
Executive Positioning: What It Is & Why It Matters
Can the brand and image of an executive be used strategically by a company to drive business results? If you’re Starbucks, the answer is definitely yes. In the wake of...
A woman in a black outfit speaks on stage at the Web Summit, sitting on a white sofa with a microphone headset.
Justin Reynolds
Justin Reynolds July 20
What Is a Leadership Brand? A Simple Guide to Building Yours
Melanie Perkins is a trailblazer. As co-founder and CEO of graphic design platform Canva — which boasts a $37 billion valuation — Perkins is a self-made billionaire, and she’s not...
A man in a blue shirt and braces leans over a cluttered office desk in front of large windows, looking directly ahead.
Justin Reynolds
Justin Reynolds March 6
What Is Executive Presence? A Guide
In the classic film Wall Street, Michael Douglas turned in an unforgettable performance as ruthless investor Gordon Gekko. Ethically questionable business methods aside, Gekko commands attention and respect. How? It...
Man with a beard and a green jumper draped over his shoulders sits at a desk, looking at a computer screen in a bright, modern setting.
Justin Reynolds
Justin Reynolds August 12
What is Reputational Risk? An Introductory Guide
As Warren Buffett once said, it takes 20 years to build a reputation and just five minutes to ruin it. That’s why smart organizations and their leaders are laser-focused on...
Two men in suits stand close together, smiling at the camera at an indoor event with warm lighting.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner June 17
5 Business Thought Leaders Championing LGBTQ+ Rights
Earlier this year, Sam Altman announced that he had married his longtime partner, Oliver Mulherin. It was an unusually candid moment for the CEO, who usually keeps public discussions of...
A man in a dark suit and white shirt stands in front of a dim, striped background, looking to the side.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner November 7
8 Unlikely Lessons All Thought Leaders Can Learn From Elon Musk This Year
Love him or hate him, few CEOs have captured the public imagination like Elon Musk. The name immediately brings to mind all sorts of things, from electric cars to billionaire...
Person using a laptop at a table with another laptop and a mobile nearby; only hands and part of face are visible.
Man with short dark hair, glasses, and a beard, wearing a dark shirt, looking at the camera against a plain background.
Remy Scalza October 1
How To Hire A Corporate Ghostwriter
What do Donald Trump, John F. Kennedy, George Lucas, and Cardi B. have in common? They all used ghostwriters. And, in the cases of at least two of the above,...
Two men wearing headphones speak into microphones at a podcast recording table, while a third person stands by a camera in a studio with brick walls and bright lighting.
Collage of cityscapes and landmarks with a large white copyright symbol overlaid at the centre.
CSuite Content September 20
Podcast Pitching Guide: Tips For Business Leaders To Get Their Message Heard
Podcasts indiscriminately champion every business owner and business irrespective of the stage you might be at in your business journey. The total number of podcast listeners currently stands at 464.7...
Split-screen graphic of two men in fighting stances with stats comparing their age, height, nationality, net worth, and martial arts disciplines. Text reads “Tale of the Tape”.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner August 31
Billionaire Smackdown: The On-Again Off-Again Zuckerberg And Musk Fight
As we face the end of summer and some of the most disastrous weather events on record, it is time to turn our attention on the really important stuff. Like...
A man sits at a coffee shop counter with a laptop, holding a phone to his ear and a mug in his other hand. The wall behind him reads “COFFEE FIRST” in large letters.
Woman with long blonde hair wearing a black polo-neck jumper, smiling, and looking slightly to the side against a solid blue background.
Caroline Carter-Smith July 7
Building A Personal Brand — How to Get Started
Discover five essential tips for content creation to enhance your personal brand. Define your identity, know your audience, create valuable content, optimize for discovery, and engage to build lasting relationships....
Celebrity investor Jay Z
Collage of cityscapes and landmarks with a large white copyright symbol overlaid at the centre.
CSuite Content June 22
How These Four Startups Attracted Celebrity Investors Like Jay-Z
The influence of celebrity endorsements for a brand is still just as significant as it was when it was known as “Royal warrants or endorsements.” In fact, in this digital...
Woman in black top and jeans smiles whilst holding a closed laptop against her body, with one hand on her hip. White background.
A woman with long dark hair and pearl earrings looks at the camera, with a blurred outdoor background featuring yellow and green tones.
Lillian Fu May 30
How This Teen Mom Overcame Imposter Syndrome To Build A Business Empire
Rachel Neill is open about her experience finding herself as a struggling teen mom at 16 with no family support. Motivated both by the people who doubted her potential and...
A person holds up a mobile phone displaying an Instagram profile with city skyscrapers and digital billboards visible in the background.
Woman with long blonde hair wearing a black polo-neck jumper, smiling, and looking slightly to the side against a solid blue background.
Caroline Carter-Smith May 26
Our Top Do’s And Don’ts Of Personal Branding On Social Media
Building a personal brand on social media isn’t rocket science, but it is a skill.
Person sitting at a desk with a laptop, notebook, pens, coffee, flowers, and papers, viewed from above.
Woman with long blonde hair wearing a black polo-neck jumper, smiling, and looking slightly to the side against a solid blue background.
Caroline Carter-Smith May 16
How To Build A Personal Brand On LinkedIn
Building a personal brand on LinkedIn is key to communicating who you are and what you stand for to potential clients, business partners, employees, and colleagues.
A woman in a dark suit stands outdoors with arms folded, smiling, in front of a modern glass building.
Woman with long blonde hair wearing a black polo-neck jumper, smiling, and looking slightly to the side against a solid blue background.
Caroline Carter-Smith May 2
Building A Personal Brand (Step 1): Creating A Strong Value Proposition For Executive Success
One of the most crucial steps in building a personal brand is identifying your unique value proposition – the benefit or value you alone can provide to your target audience.

Subscribe to the Helm

The Helm newsletter mobile screenshots

Subscribe to our monthly newsletter for thought leadership tips.

Close the CTA