Leadership Branding

Howard Schultz
Executive Positioning: What It Is & Why It Matters
Can the brand and image of an executive be used strategically by a company to drive business results? If you’re Starbucks, the answer is definitely yes. In the wake of...
1080px Satya Nadella, CEO of Microsoft, with former CEOs Bill Gates, and Steve Ballmer
LinkedIn Personal Branding: A Complete How-To Guide
When people think of Satya Nadella, they think of a leader who is visionary, cutting-edge, insightful, and a champion of diversity. This is no accident. Over the years, the Microsoft...
Melanie Perkins
What Is a Leadership Brand? A Simple Guide to Building Yours
Melanie Perkins is a trailblazer. As co-founder and CEO of graphic design platform Canva — which boasts a $37 billion valuation — Perkins is a self-made billionaire, and she’s not...
Gordon Gekko
What Is Executive Presence? A Guide
In the classic film Wall Street, Michael Douglas turned in an unforgettable performance as ruthless investor Gordon Gekko. Ethically questionable business methods aside, Gekko commands attention and respect. How? It...
Reputational risk
What is Reputational Risk? An Introductory Guide
As Warren Buffett once said, it takes 20 years to build a reputation and just five minutes to ruin it. That’s why smart organizations and their leaders are laser-focused on...
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5 Business Thought Leaders Championing LGBTQ+ Rights
Earlier this year, Sam Altman announced that he had married his longtime partner, Oliver Mulherin. It was an unusually candid moment for the CEO, who usually keeps public discussions of...
Elon Musk portrait
8 Unlikely Lessons All Thought Leaders Can Learn From Elon Musk This Year
Love him or hate him, few CEOs have captured the public imagination like Elon Musk. The name immediately brings to mind all sorts of things, from electric cars to billionaire...
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How To Hire A Corporate Ghostwriter
What do Donald Trump, John F. Kennedy, George Lucas, and Cardi B. have in common? They all used ghostwriters. And, in the cases of at least two of the above,...
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Podcast Pitching Guide: Tips For Business Leaders To Get Their Message Heard
Podcasts indiscriminately champion every business owner and business irrespective of the stage you might be at in your business journey. The total number of podcast listeners currently stands at 464.7...
Mark Zuckerberg and Elon Musk with age, height, weight, and nationality
Billionaire Smackdown: The On-Again Off-Again Zuckerberg And Musk Fight
As we face the end of summer and some of the most disastrous weather events on record, it is time to turn our attention on the really important stuff. Like...
importance of personal branding
Building A Personal Brand — How to Get Started
Discover five essential tips for content creation to enhance your personal brand. Define your identity, know your audience, create valuable content, optimize for discovery, and engage to build lasting relationships....
Celebrity investor Jay Z
How These Four Startups Attracted Celebrity Investors Like Jay-Z
The influence of celebrity endorsements for a brand is still just as significant as it was when it was known as “Royal warrants or endorsements.” In fact, in this digital...
File
How This Teen Mom Overcame Imposter Syndrome To Build A Business Empire
Rachel Neill is open about her experience finding herself as a struggling teen mom at 16 with no family support. Motivated both by the people who doubted her potential and...
Do's and Don't's of Personal Branding on Social Media
Our Top Do’s And Don’ts Of Personal Branding On Social Media
Building a personal brand on social media isn’t rocket science, but it is a skill.
how to build a personal brand on linkedin
How To Build A Personal Brand On LinkedIn
Building a personal brand on LinkedIn is key to communicating who you are and what you stand for to potential clients, business partners, employees, and colleagues.
Creating a Strong Value Proposition for Executive Success
Building A Personal Brand (Step 1): Creating A Strong Value Proposition For Executive Success
One of the most crucial steps in building a personal brand is identifying your unique value proposition – the benefit or value you alone can provide to your target audience.