Thought Leadership Strategies & News

Thought Leadership Tips

Shop Talk: Ghostwriter Dan Paisner On Working With Stars, CEOs and Whoopi
Ghostwriters are having a moment. As a recent New York Times article about a one-day conference for these oft-hidden scribes points out, the event “took place at a moment when...
Business Ghostwriters: A Practical Introductory Guide
Throughout history, people have used ghostwriters for everything from writing political speeches to creating poetry, novels and screenplays. Today, ghostwriters are more likely to be found fronting for celebrities, sports...
5 Thought Leadership Lessons For CEOs From Taylor Swift
In 2023, no one sold more albums, concert tickets, or copies of Time Magazine than Taylor Swift. Since releasing her first album at 16, the 34-year-old has risen to status...
Is Using A Ghostwriter Unethical? What You Need to Know
Ghostwriting is the act of one person (or more) writing for another, usually in the other person’s voice. The practice has been going on since the invention of the sports...
What CEOs Can Learn From Sam Altman’s Triumph Over OpenAI’s Board
A year ago, no one was talking about AI. And now, it seems, it’s all anyone talks about—and more so than ever with OpenAI‘s  recent firing, and rehiring, of CEO...
Everything You Need To Know About LinkedIn Ghostwriters
The world’s #1 professional networking platform is also a haven for ghosts. Ghostwriters, that is. While most of LinkedIn’s members wouldn’t even think to hire a ghostwriter, many CEOs, business...
Everything To Know About Twitter (X) Ghostwriting
Not everyone has the time or inclination to spend hours wading into the social media whirlpool that is Twitter aka X. Chief among those with not enough time in the...
3 Key Ways For Executives To Build Trust
In an uncertain world, people turn to their employers and business leaders as a source of truth more than ever. Here's how business leaders can start building trust through authenticity,...
people at a conference desk with laptops
4 Keys To A Successful Executive Thought Leadership Strategy
Becoming known as a thought leader requires a strategy. Just like you wouldn’t bake a cake without a recipe, you’re not going to achieve your thought leadership goals without following...
5 Reasons Why You Need A Thought Leadership PR Agency
Behind every great thought leader is a PR team—or army. Although it may seem like the big names who spring immediately to mind as thought leaders—Elon Musk, say, or Seth...
Earned media Vs owned media - whats the difference?
What Is The Difference Between Owned Media And Earned Media?
Table of Contents There is owned media and earned media. The two are not created equal. In this post, we’re going to look at the difference between owned media and...
In And Out Of Barbieland: 5 Leadership Lessons From The Barbie Phenomenon
The Barbie movie is a runaway success, and everyone is jumping on the shiny pink wagon that Mattel, Warner Bros. Discovery, Greta Gerwig, and company have constructed. Even business pundits...
How CEOs Can Capture More Earned Media: 6 Proven Tactics
Table of Contents Introduction You’ve been working on your brand. You create content; you write blogs and articles; you’re active on social media; you contribute thoughts and ideas to the...
Mastering The New LinkedIn Algorithm: A Guide For Business Leaders To Boost Visibility
Of the many things affected by the pandemic, one was the way we use LinkedIn. Forced to stay home, people began using the platform to socialize rather than for business....
5 Innovative Uses of Generative AI for Today’s Thought Leaders
As a thought leader, content is your weapon, and generative AI is your ally. “Artificial neural networks” is a type of machine learning technique that is used by generative AI...
We Read These 5 New Leadership Books So You Don’t Have To
There’s a lot to be said for reading a good page-turner on the beach during the summer. Then again, there’s also a lot to be said for dedicating at least...
why is thought leadership important for businesses?
Why Is Thought Leadership Important To A Business?
Thought leadership is a way for individuals and brands to cut through a noisy media landscape by using their own expertise and insights to connect with target audiences. If you’re...
The Top 10 Entrepreneur Podcasts
We are living in the age of the entrepreneur. Recent data shows people are more entrepreneurial now than ever before and that millennials have started twice as many new businesses...
5 Keys To Going Viral As A Business Thought Leader
You’ve seen them on LinkedIn and Twitter. You read about them in Entrepreneur, Fortune and Fast Company. They take center stage at TED and SXSW and have their own podcasts....