Thought Leadership Strategies & News

Thought Leadership Tips

Justin Reynolds June 20
AI For Thought Leadership: Everything You Need To Know
A co-founder of Infosys, 78-year-old N. R. Narayana Murthy is largely retired these days, serving as chairman emeritus of the tech consultancy while spending a good chunk of his time...
Rosalind Brewer
Justin Reynolds May 29
5 Thought Leadership Best Practices to Build Trust
When Rosalind Brewer speaks, people listen. Brewer’s had quite the career, serving as CEO of Sam’s Club, COO of Starbucks, and CEO of Walgreens Boots Alliance, a stint that saw...
Justin Reynolds May 29
Thought Leadership Campaigns: A Guide With Examples
Question: What comes to mind when you think of Spanx? Chic body-shaping apparel? Check. Runaway retail success? Check. Sara Blakely? Double check. Blakely, Spanx’s magnetic blonde founder, is synonymous with...
LinkedIn ghostwriter
Remy Scalza February 26
LinkedIn Ghostwriters: Everything You Need to Know
The world’s #1 professional networking platform is also a haven for ghosts. Ghostwriters, that is. While most of LinkedIn’s members wouldn’t even think to hire a ghostwriter, many CEOs, business...
Justin Reynolds February 6
Technology Thought Leadership: Why It Matters and How to Do It Well
These days, it’s almost as if any serious conversation about artificial intelligence involves Sam Altman. Altman is the CEO of OpenAI, an artificial intelligence organization best known for turning generative...
Red Bull Stratos
Justin Reynolds November 22
Public Relations vs. Marketing: The Differences Explained
Sometimes, ads can only take you so far. Energy drink Red Bull is known for blanketing consumers with commercials featuring its trademark slogan, Red Bull gives you wings. But when...
Justin Reynolds October 23
Strategic Thought Leadership: A Detailed Guide
If you’re looking to improve your life, you might tune in to Tony Robbins. Over the years, his powerful speaking style and high-energy seminars have attracted millions of attendees who...
Justin Reynolds October 15
What Is a Thought Leadership Framework?
Thought leadership — first-person ideas and insights from people, not brands — helps executives engage their audience, generate brand awareness, and build trust. It’s also highly persuasive, with 73% of...
Shawn Conner August 28
5 Storytelling Strategies All Leaders Need To Know
JD Vance built his brand on storytelling. His 2016 book Hillbilly Elegy established the senator as a spokesman for a segment of the population often ignored by mainstream political life...
Shawn Conner August 21
Media Training 101: 5 Tips All Business Leaders Should Know
The road from the C-suite is littered with the CVs of CEOs who blew it big-time during a media interview. Remember Tony “I’d like my life back” Hayward? When the...
Shawn Conner August 9
For Leaders, 5 Hacks To Energize Your Speaking Style
Faltering speech, mumbling, sentences that led nowhere: if there was one thing that came through loud and clear in 2024’s earth-shaking presidential debate between Joe Biden and Donald Trump, it...
Thought leadership
Justin Reynolds August 1
5 Examples of Great Thought Leadership Content
Looking to elevate your company’s influence and build more credibility? Thought leadership — using a leader’s voice to share expert knowledge and insights — can be a powerful tool to...
Shawn Conner July 22
Lights, Camera, Action: 6 CEOs Who Promote Their Thought Leadership Brand Through Kick-Ass Video
If nothing else, social media has shown us that you don’t need to be a Steven Spielberg or even a Tommy Wiseau to make video content that reaches an audience....
Shawn Conner July 10
Shop Talk: HBR Author Deborah Perry Piscione On Talking About AI Disruption At Work
If Deborah Perry Piscione and other workforce prognosticators are right, the next few years are going to see radical changes in employment. According to Oxford Economics, robots could replace up...
Shawn Conner June 7
Shop Talk: Godfather Of Branded Podcasts Steve Pratt On The Power Of ‘Earned Attention’
If a company started its own podcast… would anyone listen? Today the answer is obvious, with branded podcasts as ubiquitous as blogs and newsletters. But back in 2014, no one...
Shawn Conner May 27
5 Thought Leadership Lessons From Pop Music Icons
What can business leaders learn from the world of pop music icons? A lot, actually — especially when it comes to the art (and science) of thought leadership. Successful musicians...
Shawn Conner May 21
4 Survival Tips For Leaders In The ‘Dead Internet’ Era
It’s one of the ironies of modern life that the more the internet gets to know us, the less personal it becomes. Customized ads target us every time we open...
Shawn Conner March 25
Shop Talk: Thought Leadership Expert Jessica Marie On What Companies Keep Getting Wrong
This February, thought leadership expert Jessica Marie published “Thought Leadership: Why B2B Companies Keep Getting It Wrong” on Forbes.com. In the article, she writes about companies that “sabotage their potential...
Shawn Conner February 20
Shop Talk: Ghostwriter Dan Paisner On Working With Stars, CEOs and Whoopi
Ghostwriters are having a moment. As a recent New York Times article about a one-day conference for these oft-hidden scribes points out, the event “took place at a moment when...
Shawn Conner February 12
Business Ghostwriters: A Practical Introductory Guide
Throughout history, people have used ghostwriters for everything from writing political speeches to creating poetry, novels and screenplays. Today, ghostwriters are more likely to be found fronting for celebrities, sports...

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