Thought Leadership Tips

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Justin Reynolds
Justin Reynolds August 18
7 Types Of Thought Leadership Content To Consider
In 2006, before HubSpot had a product, Brian Halligan and Dharmesh Shaw did something that most founders wouldn’t think of doing back then: they launched a blog and filled it...
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Nick Rockel July 16
Private Equity Thought Leadership: A Strategy to Stand Out
When Stephen Schwarzman speaks, investors — and markets — pay attention. Schwarzman is co-founder, chair and CEO of Blackstone, an investment firm whose almost $1.2 trillion in assets span private...
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Justin Reynolds
Justin Reynolds May 29
5 Thought Leadership Best Practices to Build Trust
When Rosalind Brewer speaks, people listen. Brewer’s had quite the career, serving as CEO of Sam’s Club, COO of Starbucks, and CEO of Walgreens Boots Alliance, a stint that saw...
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Justin Reynolds
Justin Reynolds February 6
Technology Thought Leadership: Why It Matters and How to Do It Well
These days, it’s almost as if any serious conversation about artificial intelligence involves Sam Altman. Altman is the CEO of OpenAI, an artificial intelligence organization best known for turning generative...
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Shawn Conner August 28
5 Storytelling Strategies All Leaders Need To Know
JD Vance built his brand on storytelling. His 2016 book Hillbilly Elegy established the senator as a spokesman for a segment of the population often ignored by mainstream political life...
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Shawn Conner August 9
For Leaders, 5 Hacks To Energize Your Speaking Style
Faltering speech, mumbling, sentences that led nowhere: if there was one thing that came through loud and clear in 2024’s earth-shaking presidential debate between Joe Biden and Donald Trump, it...
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Shawn Conner July 10
Shop Talk: HBR Author Deborah Perry Piscione On Talking About AI Disruption At Work
If Deborah Perry Piscione and other workforce prognosticators are right, the next few years are going to see radical changes in employment. According to Oxford Economics, robots could replace up...
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Shawn Conner June 7
Shop Talk: Godfather Of Branded Podcasts Steve Pratt On The Power Of ‘Earned Attention’
If a company started its own podcast… would anyone listen? Today the answer is obvious, with branded podcasts as ubiquitous as blogs and newsletters. But back in 2014, no one...
Imrs
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Shawn Conner May 27
5 Thought Leadership Lessons From Pop Music Icons
What can business leaders learn from the world of pop music icons? A lot, actually — especially when it comes to the art (and science) of thought leadership. Successful musicians...
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Shawn Conner May 21
4 Survival Tips For Leaders In The ‘Dead Internet’ Era
It’s one of the ironies of modern life that the more the internet gets to know us, the less personal it becomes. Customized ads target us every time we open...
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Shawn Conner March 25
Shop Talk: Thought Leadership Expert Jessica Marie On What Companies Keep Getting Wrong
This February, thought leadership expert Jessica Marie published “Thought Leadership: Why B2B Companies Keep Getting It Wrong” on Forbes.com. In the article, she writes about companies that “sabotage their potential...
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Shawn Conner February 20
Shop Talk: Ghostwriter Dan Paisner On Working With Stars, CEOs and Whoopi
Ghostwriters are having a moment. As a recent New York Times article about a one-day conference for these oft-hidden scribes points out, the event “took place at a moment when...
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Shawn Conner February 12
Business Ghostwriters: A Practical Introductory Guide
Throughout history, people have used ghostwriters for everything from writing political speeches to creating poetry, novels and screenplays. Today, ghostwriters are more likely to be found fronting for celebrities, sports...
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Shawn Conner January 29
5 Thought Leadership Lessons For CEOs From Taylor Swift
In 2023, no one sold more albums, concert tickets, or copies of Time Magazine than Taylor Swift. Since releasing her first album at 16, the 34-year-old has risen to status...
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Shawn Conner December 30
Is Using A Ghostwriter Unethical? What You Need to Know
Ghostwriting is the act of one person (or more) writing for another, usually in the other person’s voice. The practice has been going on since the invention of the sports...
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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner December 23
What CEOs Can Learn From Sam Altman’s Triumph Over OpenAI’s Board
A year ago, no one was talking about AI. And now, it seems, it’s all anyone talks about—and more so than ever with OpenAI‘s  recent firing, and rehiring, of CEO...
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Shawn Conner October 6
3 Key Ways For Executives To Build Trust
In an uncertain world, people turn to their employers and business leaders as a source of truth more than ever. Here's how business leaders can start building trust through authenticity,...
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Remy Scalza September 29
4 Keys To A Successful Executive Thought Leadership Strategy
Becoming known as a thought leader requires a strategy. Just like you wouldn’t bake a cake without a recipe, you’re not going to achieve your thought leadership goals without following...
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Remy Scalza September 18
5 Reasons Why You Need A Thought Leadership PR Agency
Behind every great thought leader is a PR team—or army. Although it may seem like the big names who spring immediately to mind as thought leaders—Elon Musk, say, or Seth...
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Remy Scalza September 1
What Is The Difference Between Owned Media And Earned Media?
Table of Contents There is owned media and earned media. The two are not created equal. In this post, we’re going to look at the difference between owned media and...

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