5 Innovative Uses of Generative AI for Today’s Thought Leaders
As a thought leader, content is your weapon, and generative AI is your ally. “Artificial neural networks” is a type of machine learning technique that is used by generative AI to rustle up various forms of content. Retaining your authentic voice and expertise is important if you’re a thought leader. So, it’s crucial to understand that it’s just a tool and not here to replace you. Relying on it completely is the opposite of being a thought leader. But if you want to wield it as your virtual personal assistant, then here’s a guide to AI for today’s thought leaders.
Use your AI for research and analysis to yield a list of ideas to talk about
You can bootstrap yourself out of a time crunch by employing your generative AI to churn out ideas. Research is important to come up with ideas to talk about subjects and trends that your target audience cares about. Use it as your content planner to narrow down ideas and move past your writer’s block, even if you’re not a writer. When you’re short on time for an in-depth market, customer and competitor’s analysis, you can lean on generative AI to learn more about pain points, other thought leaders’ content and top blogs in your industry. Keep in mind that it’s not a high-level content strategist.
TIP: “,Kittl can be used for brainstorming ideas. ,Upword.ai for personalized research and ,Double for sales research and lead gen are also great options. ,AI suggests generates tons of ready-to-use content and new ideas for your business instantly without ever running out of inspiration.”—Jules Dudko, CEO and founder at ,FrequenC.
TIP: “A typical prompt I would use to brainstorm ideas can be ‘What are 10 unusual ways to improve a website or ‘to motivate employees.'”—Michelle Symonds, CEO at ,Ditto Digital.
Use your AI for administrative tasks
Generative AI can be used as your personal assistant for backend tasks so you can focus on your primary tasks. You can use it to overshoot basic administrative functions too. Deploy it for meeting notes, crafting routine emails, and planning and managing your calendar. Its report generation feature can scan industry insights to find out more about top voices, what people care about in your field, market trends and what your target audience wants to learn about. If you have a membership program then generative AI can assist you with onboarding new members into your group. By eliminating routine tasks, you can ramp up your energy and utilize where needed to maximize the value quotient.
TIP: “To help summarize notes from previous calls and emails, I like to use ,Dust to help pull together all my meeting notes from clients or emails from ,Fireflies and many others. This helps especially with reviewing large amounts of data information between longer breaks between client meetings and as a reminder of specific action items for our team. This helps save time on reviewing scope deliverables, managing team progress, and client-facing prep. Command: Summarize with bullet points.”—Jules Dudko.
Ask your AI to design your book covers, illustrations or create videos
As a thought leader, if you want to or are going to self-publish a book then leveraging generative AI can help you cut back on some expenses. It analyzes already existing data, so be as specific as you can be, including details about style, background, themes, colors, patterns and feel. Illustrations, graphics, motifs and related art can turn out much better. Using it to generate human and animals’ photos can be a bit tricky and not up to par. Firstly, they’re very evident and can look gaudy, and secondly, generative AI as of now messes up body parts.
TIP: “,Elaborate.ai turns creative thoughts in decks or books, with copy that creates a visual story. ,Gen-2 can be used to create video from copy or just using existing video that needs to be augmented. ,MidJourney can be a great way to play around with creative prompts for book covers. Most creatives are very used to creating specific briefs for clients so this skill translates well in AI commands.” —Jules Dudko.
Ask your AI to rewrite blogs or repurpose it for different social media platforms
If you already have existing blogs on thought leadership and they’re standing still then use generative AI to catapult your audience to your blog page. It’s a great way to drive traction to your site and increase its ranking. Engagement on your social media accounts can be accelerated by researching the latest buzz in your particular thought leadership field using generative AI. Take this data to write social posts and connect your article with that. You can also apply that data as your prompts to make generative AI pen posts for you with relevant hashtags. Be mindful that it’s always necessary to edit and personalize it based on your expertise.
TIP: “For repurposing blogs, use the following prompt: ‘Rewrite this blog from the point of view of a (select your target audience), focusing on their need to (select the action you want to help with): (insert/paste old blog post).’ For example, I used the prompt ‘rewrite this blog from the point of view of a manufacturing design engineer, focusing on their need to get a new product out quickly’ for one of mine.” —Rhonda DiBachi, CEO/Founder at ,HeyScottie.com.
Make your AI draft an outline for your authority blogs and help with tone
The long process of content creation is something generative AI can surmount. If you’re great at being a thought leader but can’t articulate your thoughts into words greatly then a general outline can be a starting point. Whether it’s finding long-tail keywords, structuring articles with subtitles or key themes to cover in your blog, generative AI can be your go-to tool. If you’re someone who’s old-school but want your blogs to emanate the personality of someone with contemporary parlance then generative AI can cobble together some catchphrases and appealing paragraphs. As always, make sure you aren’t just copy/pasting and that you’re indeed creating an authoritative blog.
TIP: “Use the following prompt for the topic you wish to create an outline for: ‘please tell an audience of X, Y, and Z about (topic x) in (field x), listing the ways this can help in their daily lives, and make it a bulleted list.’ For example, I used the prompt, ‘please tell an audience of manufacturing design engineers, manufacturing procurement managers and owners of small manufacturing companies about generative AI in the manufacturing field, listing the ways this can help in their daily lives, and make it a bulleted list.’ Step two is this prompt: ‘create a numbered and bulleted outline of the following points, making a strong argument for (target audience) to (purpose of the document being outlined), be brief and concise: (add a list of your points from above).’ For example, I used the prompt, ‘create a numbered and bulleted outline of the above points, making a strong argument for manufacturing professionals to use AI in the manufacturing realm, be brief and concise.'”—Rhonda DiBachi.
TIP: “For phrasing I’d use, ‘Please improve this piece of text with natural language processing phrases’ and add a section of text I drafted.”—Michelle Symonds.
