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Shawn Conner

What Social Media Do Executives and CEOs Use?

Any CEO worth their year-end bonus is on LinkedIn. The platform is the place to connect and network for professionals in all industries. By choice or necessity, however, many CEOs,

CEO Communications Strategy: 7 Best Practices

A communications strategy is a necessity for every successful company and business. CEOs too can benefit from a communications strategy, especially when it comes to branding and thought leadership. Combining

CEO Branding: What It Is And How To Do It

Certain people come to mind when we think of well-known CEOs. Jensen Huang. Sara Blakely. Elon Musk. Tim Cook. Logan Roy. Okay, one of those is fictional. But the rest

7 Personal Branding Examples to Inspire You in 2025

Personal branding is intentional. To build a strong personal brand, you need to identify and communicate your unique value proposition, expertise, strengths, and personality traits. The idea behind personal branding

LinkedIn social media management

LinkedIn 101: A Guide to LinkedIn Social Media Management

On LinkedIn, strategic networking meets professional storytelling. The platform offers CEOs, thought leaders, and founders the opportunity to define their company’s narrative. It’s a marketing channel for business, a chance

how to write a ceo profile

CEO Profile: How To Write A Great Bio

In our age of digital influence, a CEO’s professional profile is more than just a career bio. It’s also a statement of purpose, a branding opportunity, a recruitment tool, and

5 Storytelling Strategies All Leaders Need To Know

JD Vance built his brand on storytelling. His 2016 book Hillbilly Elegy established the senator as a spokesman for a segment of the population often ignored by mainstream political life