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Nick Rockel
June 18
What Does a Chief Communications Officer Actually Do?
TL;DR A chief communications officer is the executive responsible for protecting and advancing an organization’s credibility. The role goes far beyond press releases: CCOs advise CEOs, prepare for crises, align...
Shawn Conner
June 17
CEOs in Movies: Leadership Lessons From Hollywood Hits
CEOs were everywhere in movies and TV in 2023 — and the prevailing attitude toward executives was all over the map. In today’s media landscape, CEOs are as likely to...
Shawn Conner
June 15
Ghostwrite for a CEO: A Complete Guide for Executive Writers
Ghostwriting for CEOs is a necessary part of business, especially in the social media age. CEOs, leaders, and founders need to be in almost constant communication with stakeholders. Many of...
Shawn Conner
June 14
Everything You Need To Know About Twitter (X) Ghostwriting
Not everyone has the time or inclination to spend hours wading into the social media whirlpool that is Twitter aka X. Chief among those with not enough time in the...
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Social Media For CEOs
Lillian Fu
June 1
#BizTok: Five Business Influencers Worth Following on TikTok
Funny dances, lip syncing, cat memes … and HBR-worthy business insights. Welcome to TikTok 2023. The network originally known for catchy pop-culture shorts has grown up. These days, business leaders...
Lillian Fu
May 26
5 Leaders Who Inspire Their Employees on Social Media
We’ve all seen it. Bosses pay lip service to employees on social media with obligatory shoutouts and thank yous. At best, it’s forgettable. At worst, cringeworthy. Then there are the...
Justin Reynolds
May 15
Getting Started with Thought Leader Ads on LinkedIn: A Guide
Looking to cut through the noise and stand out as a thought leader on LinkedIn? It’s time to leverage LinkedIn Thought Leader Ads, the highest converting ad format on LinkedIn....
Thought Leadership Tips
Shawn Conner
June 14
Everything You Need To Know About Twitter (X) Ghostwriting
Not everyone has the time or inclination to spend hours wading into the social media whirlpool that is Twitter aka X. Chief among those with not enough time in the...
Justin Reynolds
April 20
AI For Thought Leadership: Everything You Need To Know
A co-founder of Infosys, 78-year-old N. R. Narayana Murthy is largely retired these days, serving as chairman emeritus of the tech consultancy while spending a good chunk of his time...
Justin Reynolds
April 7
Thought Leadership Campaigns: A Guide With Examples
Question: What comes to mind when you think of Spanx? Chic body-shaping apparel? Check. Runaway retail success? Check. Sara Blakely? Double check. Blakely, Spanx’s magnetic blonde founder, is synonymous with...
Insights From Leaders
Shawn Conner
June 9
How Native Shoes Transformed Into a Purpose-Driven Brand
Transforming an Established Organization into a Purpose-Driven Culture How do you transform an organization that is already up and running from one that isn’t people-led to one that is purpose-driven?...
Shawn Conner
June 6
5 Strategies Daniel Ek Used to Grow Spotify Into What It Is
Daniel Ek has been working on what he calls “the problem” of streaming since 2002, when peer-to-peer music service Napster shut down and another illegal site, Kazaa, took over. Realizing...
Shawn Conner
May 29
5 Leadership Lessons From Netflix Founder Reed Hastings
After getting dinged for $40 worth of late fees on a movie rental — or so the story goes — Reed Hastings was inspired to start Netflix. By selling, then...
Leadership Branding
Shawn Conner
June 17
CEOs in Movies: Leadership Lessons From Hollywood Hits
CEOs were everywhere in movies and TV in 2023 — and the prevailing attitude toward executives was all over the map. In today’s media landscape, CEOs are as likely to...
Justin Reynolds
May 22
Rebrand Yourself: A Step-by-Step Personal Branding Guide
Whether you love him or hate him, it’s been hard to miss Meta CEO Mark Zuckerberg’s recent executive rebrand. And if you’re thinking about rebranding yourself, Zuck’s transformation is absolutely...
Shawn Conner
May 20
LinkedIn Personal Branding: A Complete How-To Guide
When people think of Satya Nadella, they think of a leader who is visionary, cutting-edge, insightful, and a champion of diversity. This is no accident. Over the years, the Microsoft...
Exec Comms Issues
Shawn Conner
June 15
Ghostwrite for a CEO: A Complete Guide for Executive Writers
Ghostwriting for CEOs is a necessary part of business, especially in the social media age. CEOs, leaders, and founders need to be in almost constant communication with stakeholders. Many of...
CSuite Content
June 11
4 Exit Strategies For Leaders To Leave A Role Gracefully
Leaving a company comes with responsibility. Here are some tips on how to exit gracefully.
Nick Rockel
May 20
Social Media for Public Relations: A Strategic Guide
TL; DR Social media is now central to PR. Brands and leaders can use it build reputation by going direct to customers, journalists, investors, and other stakeholders. Strong strategies integrate...
