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Justin Reynolds
October 2
A Detailed Guide to Creating a Personal Branding Canvas
According to the Bureau of Labor Statistics, more than 211,000 executives are employed in the United States. Among those hundreds of thousands of business leaders, what makes you stand out?...
Justin Reynolds
September 16
Creating Effective Executive Branding: A Guide
If you’ve been paying attention to Intel, you’ve likely heard of how the company’s stock has been on a losing streak of late. In fact, Intel incurred its biggest daily...
Shawn Conner
July 9
Shop Talk: Apology Expert Ray Hennessey On Saying Sorry At Work
CEOs are being held accountable like never before. Social media and more prominent public profiles have made it next to impossible for company heads to avoid responsibility when and if...
Justin Reynolds
September 16
Writing a Great LinkedIn Summary (with Examples)
What’s the single most important piece of digital real estate you own and control? For most people, it’s your LinkedIn Profile, which often ranks in the top spots in Google...
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Social Media For CEOs
Justin Reynolds
September 16
Writing a Great LinkedIn Summary (with Examples)
What’s the single most important piece of digital real estate you own and control? For most people, it’s your LinkedIn Profile, which often ranks in the top spots in Google...
Justin Reynolds
September 13
Getting Started with Thought Leadership Ads on LinkedIn
Yes, LinkedIn is great for thought leadership. But cutting through the noise and standing out as a thought leader on LinkedIn can be challenging — particularly with so many voices...
Justin Reynolds
August 21
5 Inspirational LinkedIn Content Ideas
As an executive, you’ve got your sights set on becoming a LinkedIn thought leader to gain credibility, increase your reach, and unlock new business opportunities. At this point, you’ve set...
Thought Leadership Tips
Shawn Conner
August 28
5 Storytelling Strategies All Leaders Need To Know
JD Vance built his brand on storytelling. His 2016 book Hillbilly Elegy established the senator as a spokesman for a segment of the population often ignored by mainstream political life...
Shawn Conner
August 21
Media Training 101: 5 Tips All Business Leaders Should Know
The road from the C-suite is littered with the CVs of CEOs who blew it big-time during a media interview. Remember Tony “I’d like my life back” Hayward? When the...
Shawn Conner
August 9
For Leaders, 5 Hacks To Energize Your Speaking Style
Faltering speech, mumbling, sentences that led nowhere: if there was one thing that came through loud and clear in 2024’s earth-shaking presidential debate between Joe Biden and Donald Trump, it...
Insights From Leaders
Shawn Conner
July 15
How I Lead This: Behind the Leadership Brand Of Lobos 1707 Tequila’s Diego Osorio
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
Shawn Conner
June 24
How I Lead This: Behind The Leadership Brand Of Living Security’s Ashley Rose
Can cybersecurity be … fun? Ashley Rose has built her leadership brand and a successful company around exactly this premise. Whereas most people hear “cybersecurity training” and quietly back out...
Shawn Conner
March 13
How I Lead This: Behind The Leadership Brand Of Firebelly Tea Founder David Segal
Can rooibos and matcha boost your leadership brand … and maybe even spawn a business empire? If you’re David Segal, the answer is a resounding yes. The DAVIDsTEA founder has...
Leadership Branding
Justin Reynolds
October 2
A Detailed Guide to Creating a Personal Branding Canvas
According to the Bureau of Labor Statistics, more than 211,000 executives are employed in the United States. Among those hundreds of thousands of business leaders, what makes you stand out?...
Justin Reynolds
September 16
Creating Effective Executive Branding: A Guide
If you’ve been paying attention to Intel, you’ve likely heard of how the company’s stock has been on a losing streak of late. In fact, Intel incurred its biggest daily...
Justin Reynolds
August 12
What is Reputational Risk? An Introductory Guide
As Warren Buffett once said, it takes 20 years to build a reputation and just five minutes to ruin it. That’s why smart organizations and their leaders are laser-focused on...
Exec Comms Issues
Shawn Conner
August 21
Shop Talk: Crisis Comms Expert Kim Peacock On Overcoming “Fight-or-Flight” Mode
When Kim Peacock was publisher of Vancouver Magazine, she and the periodical came under fire from animal rights groups over ads for fur coats. This helped create a curiosity in...
Shawn Conner
July 9
Shop Talk: Apology Expert Ray Hennessey On Saying Sorry At Work
CEOs are being held accountable like never before. Social media and more prominent public profiles have made it next to impossible for company heads to avoid responsibility when and if...
Shawn Conner
June 28
9 Tips For Effective Reputation Management
A number of factors determine your public image. Reputation management is the art (and science) of controlling what kind of image you put out there as a leader. What is...