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Nick Rockel October 21
Leadership Communications: An Essential Guide For Executives
TL;DR — Leadership communications is how executives explain strategy, build trust, and influence the employees, investors, customers, and other stakeholders who shape a company’s success. This guide explains what effective...
Man wearing glasses sits at a desk, looking at a laptop with a notepad, pen, mobile phone, and green desk lamp nearby. Indoor workspace with plants in the background.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner October 18
How to Build a CEO Communications Strategy: 7 Best Practices
TL;DR: A strong CEO communications strategy connects the leader’s personal brand with the company’s broader goals. It starts by defining objectives, identifying target audiences, and developing consistent messaging themes aligned...
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Justin Reynolds
Justin Reynolds October 16
Measuring Thought Leadership: A Guide to Key Metrics and ROI
TL;DR: Thought leadership can build trust, influence, brand authority, and business opportunities, but its impact is notoriously difficult to measure. This post explains how to evaluate thought leadership using quantitative...
Person holding a black “80 20” mug and reading a magazine article titled “The Entrepreneur’s Guide to Success & Business Growth” featuring a man in a suit.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner October 14
Personal Branding: 7 Great Examples to Learn From in 2026
TL;DR: Personal branding helps leaders shape how they’re perceived, build trust, strengthen credibility, and create new opportunities. A strategic personal brand can also attract talent, generate leads, and establish thought...

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Social Media For CEOs

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Cee Sweet October 9
LinkedIn Profile Tips to Get Noticed by the Right People
Your LinkedIn profile isn’t a résumé sitting in a drawer. It’s live, searchable, and working around the clock, surfacing in recruiter searches and client vetting while you sleep. And most...
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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner September 30
Social Media Management on LinkedIn: Complete Guide for 2026
TL;DR: Social media management involves creating, scheduling, and engaging with content while reviewing performance. LinkedIn requires a strategic approach focused on professional networking, thought leadership, brand building, and B2B relationships....
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Justin Reynolds
Justin Reynolds September 18
A Guide to LinkedIn Bios for CEOs: Pro Tips and 5 Examples
TL;DR: A strong CEO LinkedIn bio should clearly communicate your leadership role, expertise, career achievements, values, and professional goals. Keep it concise, engaging, and easy to read, using a compelling...

Thought Leadership Tips

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Justin Reynolds
Justin Reynolds October 12
Thought Leadership Campaigns: A Complete Guide With Examples
TL;DR: Thought leadership campaigns help executives build credibility, trust, and influence by consistently sharing unique insights with a clearly defined audience. Successful campaigns combine a strong perspective, strategic goals, varied...
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Remy Scalza September 21
LinkedIn Ghostwriters: What They Do and How You Can Hire One
TL;DR: LinkedIn ghostwriters help executives and businesses build a professional presence by creating content, managing engagement, and maintaining a consistent brand voice. This post explains how LinkedIn ghostwriting differs from...
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A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel September 16
Proven Public Relations Tactics
TL;DR — PR strategy defines what a company wants to communicate and why; PR tactics are the tools that put that strategy into action. This guide breaks down seven proven...

Insights From Leaders

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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner July 23
How Diego Osorio Built Lobos 1707 Into an Investor Magnet
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
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Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner July 12
Firebelly Tea Founder David Segal Shares Leadership Lessons
Can rooibos and matcha boost your leadership brand … and maybe even spawn a business empire? If you’re David Segal, the answer is a resounding yes. The DAVIDsTEA founder has...
A man with grey hair and glasses holds a dome-shaped object made of multicoloured material, resting it on a wooden stool, against a plain white background.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner June 9
How Native Shoes Transformed Into a Purpose-Driven Brand
Transforming an Established Organization into a Purpose-Driven Culture How do you transform an organization that is already up and running from one that isn’t people-led to one that is purpose-driven?...

Leadership Branding

Kevin gonzalez NXNaE9lu6w unsplash
A man with short grey hair wearing a dark suit jacket and light-coloured shirt poses against a plain blue background.
Nick Rockel October 21
Leadership Communications: An Essential Guide For Executives
TL;DR — Leadership communications is how executives explain strategy, build trust, and influence the employees, investors, customers, and other stakeholders who shape a company’s success. This guide explains what effective...
Man wearing glasses sits at a desk, looking at a laptop with a notepad, pen, mobile phone, and green desk lamp nearby. Indoor workspace with plants in the background.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner October 18
How to Build a CEO Communications Strategy: 7 Best Practices
TL;DR: A strong CEO communications strategy connects the leader’s personal brand with the company’s broader goals. It starts by defining objectives, identifying target audiences, and developing consistent messaging themes aligned...
Person holding a black “80 20” mug and reading a magazine article titled “The Entrepreneur’s Guide to Success & Business Growth” featuring a man in a suit.
Middle-aged man with short grey hair, black rectangular glasses, slight facial hair, and a neutral expression, standing against a plain light grey background.
Shawn Conner October 14
Personal Branding: 7 Great Examples to Learn From in 2026
TL;DR: Personal branding helps leaders shape how they’re perceived, build trust, strengthen credibility, and create new opportunities. A strategic personal brand can also attract talent, generate leads, and establish thought...

Exec Comms Issues

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Cee Sweet October 9
What Exactly Is Online Reputation Management All About?
Here’s a number that should stop any executive mid-scroll: global executives attribute 63% of their company’s market value to its overall reputation. That figure comes from research released by Weber...
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Cee Sweet October 9
Comprehensive Press Release Examples Organized by Type
A good press release still has to get past a human who is drowning in other releases. A Muck Rack survey of journalists found that 86% say pitches inspire at...
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Justin Reynolds
Justin Reynolds October 6
Brand Communication Strategy: How to Build an Effective One
TL;DR: A strong brand communication strategy helps companies build trust, stand out, and connect with their audience. It should define your brand purpose, audience, messaging, voice, channels, and social presence....