Thought Leadership Strategies & News

Top Stories

Justin Reynolds April 16
Brand Strategy Consulting Firms: Everything You Need to Know
Behind every great brand, there’s often an exceptional brand strategy consulting firm. Consider Chipotle, which began as a small burrito shop and evolved into a household name. The secret sauce...
Justin Reynolds April 10
Brand Communication Strategy: A Complete Guide
How important is good brand communication strategy? In the 1980s, Nike was facing stiff competition from Reebok in the casual fitness market and decided to hire an agency to revamp...
Justin Reynolds March 24
Personal Branding Strategist: Do I Need One?
Behind every great leader — or celebrity entrepreneur — is a personal branding strategist helping shape their image. Take Ryan Reynolds as an example. The A-list actor’s carefully crafted personal...
Justin Reynolds March 13
Rebranding Yourself: A Helpful Guide
Whether you love him or hate him, it’s been hard to miss Meta CEO Mark Zuckerberg’s recent executive rebrand. And if you’re thinking about rebanding yourself, Zuck’s transformation is absolutely...

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Social Media For CEOs

LinkedIn social media management
Shawn Conner February 26
LinkedIn 101: A Guide to LinkedIn Social Media Management
On LinkedIn, strategic networking meets professional storytelling. The platform offers CEOs, thought leaders, and founders the opportunity to define their company’s narrative. It’s a marketing channel for business, a chance...
LinkedIn bio
Justin Reynolds February 25
LinkedIn Bios for CEOs: Pro Tips and Examples
CEOs out there: What do customers find on the internet when they run a quick search for your name? Chances are one of the first search results (if not the...
Justin Reynolds October 30
The Best Social Media Strategy for Consulting Firms: A Guide
In an age where 97% of Fortune 500 companies live on social media and 75% of B2B buyers use social media before making a purchase decision, consulting firms must have...

Thought Leadership Tips

LinkedIn ghostwriter
Remy Scalza February 26
LinkedIn Ghostwriters: Everything You Need to Know
The world’s #1 professional networking platform is also a haven for ghosts. Ghostwriters, that is. While most of LinkedIn’s members wouldn’t even think to hire a ghostwriter, many CEOs, business...
Justin Reynolds February 6
Technology Thought Leadership: Why It Matters and How to Do It Well
These days, it’s almost as if any serious conversation about artificial intelligence involves Sam Altman. Altman is the CEO of OpenAI, an artificial intelligence organization best known for turning generative...
Red Bull Stratos
Justin Reynolds November 22
Public Relations vs. Marketing: The Differences Explained
Sometimes, ads can only take you so far. Energy drink Red Bull is known for blanketing consumers with commercials featuring its trademark slogan, Red Bull gives you wings. But when...

Insights From Leaders

Shawn Conner July 15
How I Lead This: Behind the Leadership Brand Of Lobos 1707 Tequila’s Diego Osorio
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
Shawn Conner June 24
How I Lead This: Behind The Leadership Brand Of Living Security’s Ashley Rose
Can cybersecurity be … fun? Ashley Rose has built her leadership brand and a successful company around exactly this premise. Whereas most people hear “cybersecurity training” and quietly back out...
Shawn Conner March 13
How I Lead This: Behind The Leadership Brand Of Firebelly Tea Founder David Segal
Can rooibos and matcha boost your leadership brand … and maybe even spawn a business empire? If you’re David Segal, the answer is a resounding yes. The DAVIDsTEA founder has...

Leadership Branding

Justin Reynolds April 16
Brand Strategy Consulting Firms: Everything You Need to Know
Behind every great brand, there’s often an exceptional brand strategy consulting firm. Consider Chipotle, which began as a small burrito shop and evolved into a household name. The secret sauce...
Justin Reynolds March 24
Personal Branding Strategist: Do I Need One?
Behind every great leader — or celebrity entrepreneur — is a personal branding strategist helping shape their image. Take Ryan Reynolds as an example. The A-list actor’s carefully crafted personal...
Justin Reynolds March 13
Rebranding Yourself: A Helpful Guide
Whether you love him or hate him, it’s been hard to miss Meta CEO Mark Zuckerberg’s recent executive rebrand. And if you’re thinking about rebanding yourself, Zuck’s transformation is absolutely...

Exec Comms Issues

Justin Reynolds April 10
Brand Communication Strategy: A Complete Guide
How important is good brand communication strategy? In the 1980s, Nike was facing stiff competition from Reebok in the casual fitness market and decided to hire an agency to revamp...
Justin Reynolds December 2
8 Types Of Public Relations And How They Work
What pops into your mind when you hear the term public relations? If you’re like most people, you probably think about things like press releases and crisis management. While these...
Jensen Huang
Justin Reynolds November 13
An Introduction to CEO Public Relations
Nvidia’s Jensen Huang is America’s most popular CEO, boasting an impressive 96% approval rating — 3X higher than the average executive. When you grow your company’s share price more than...

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