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Insights From Leaders
Exec Comms Issues
Leadership Branding
Thought Leadership Tips
Social Media For CEOs
Contact Us
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Nick Rockel
August 25
How to Create a Strategic Narrative
“It just works.” Apple co-founder Steve Jobs loved repeating that simple slogan, which sums up how the products and services in the tech giant’s ecosystem work seamlessly together. That phrase...
Nick Rockel
August 25
How I Lead This: Behind the Leadership Brand of Zapier’s Wade Foster
Not too many business leaders can say they used to play saxophone in a jazz band. Wade Foster did just that before co-founding software firm Zapier, and he says the...
Nick Rockel
August 20
5 Business Storytelling Examples to Learn From
We’ve all heard the story of how Jeff Bezos launched Amazon in 1994, by selling books online out of a rented garage and packing orders himself. That modest start makes...
Justin Reynolds
August 18
Thought Leadership Marketing: The Ultimate Guide
In April 2025, Tobias Lütke caused a stir when he took to X to announce that leveraging artificial intelligence was a “baseline expectation” for employees at Shopify — and that...
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Social Media For CEOs
Justin Reynolds
July 17
CEOs on Social Media: A Guide to Doing It Right
In today’s highly competitive market, all CEOs face the same challenge of maintaining a strong brand presence and cultivating a favorable public image. Social media addresses this by giving executives...
Shawn Conner
July 15
What Social Media Do Executives and CEOs Use?
Any CEO worth their year-end bonus is on LinkedIn. The platform is the place to connect and network for professionals in all industries. By choice or necessity, however, many CEOs,...
Shawn Conner
February 26
LinkedIn 101: A Guide to LinkedIn Social Media Management
On LinkedIn, strategic networking meets professional storytelling. The platform offers CEOs, thought leaders, and founders the opportunity to define their company’s narrative. It’s a marketing channel for business, a chance...
Thought Leadership Tips
Justin Reynolds
August 18
Thought Leadership Marketing: The Ultimate Guide
In April 2025, Tobias Lütke caused a stir when he took to X to announce that leveraging artificial intelligence was a “baseline expectation” for employees at Shopify — and that...
Justin Reynolds
August 18
7 Types Of Thought Leadership Content To Consider
In 2006, before HubSpot had a product, Brian Halligan and Dharmesh Shaw did something that most founders wouldn’t think of doing back then: they launched a blog and filled it...
Nick Rockel
July 16
Private Equity Thought Leadership: A Strategy to Stand Out
When Stephen Schwarzman speaks, investors — and markets — pay attention. Schwarzman is co-founder, chair and CEO of Blackstone, an investment firm whose almost $1.2 trillion in assets span private...
Insights From Leaders
Nick Rockel
August 25
How I Lead This: Behind the Leadership Brand of Zapier’s Wade Foster
Not too many business leaders can say they used to play saxophone in a jazz band. Wade Foster did just that before co-founding software firm Zapier, and he says the...
Nick Rockel
July 23
AI Thought Leaders Actually Worth Following in 2025
It could be the great debate of our time. In one corner: Dario Amodei, CEO of Anthropic, the AI startup behind the Claude chatbot. In the other: Jensen Huang, CEO...
Shawn Conner
July 15
How I Lead This: Behind the Leadership Brand Of Lobos 1707 Tequila’s Diego Osorio
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...
Leadership Branding
Justin Reynolds
July 20
What Is a Leadership Brand? A Simple Guide to Building Yours
Melanie Perkins is a trailblazer. As co-founder and CEO of graphic design platform Canva — which boasts a $37 billion valuation — Perkins is a self-made billionaire, and she’s not...
Shawn Conner
July 14
CEO Communications Strategy: 7 Best Practices
A communications strategy is a necessity for every successful company and business. CEOs too can benefit from a communications strategy, especially when it comes to branding and thought leadership. Combining...
Shawn Conner
July 2
CEO Branding: What It Is And How To Do It
Certain people come to mind when we think of well-known CEOs. Jensen Huang. Sara Blakely. Elon Musk. Tim Cook. Logan Roy. Okay, one of those is fictional. But the rest...
Exec Comms Issues
Nick Rockel
August 25
How to Create a Strategic Narrative
“It just works.” Apple co-founder Steve Jobs loved repeating that simple slogan, which sums up how the products and services in the tech giant’s ecosystem work seamlessly together. That phrase...
Nick Rockel
August 20
5 Business Storytelling Examples to Learn From
We’ve all heard the story of how Jeff Bezos launched Amazon in 1994, by selling books online out of a rented garage and packing orders himself. That modest start makes...
Justin Reynolds
July 16
What’s an Investment Story? Creating One That Stands Out
Did you know the average investor spends less than four minutes reviewing the pitch deck you spent days perfecting? If you want your company to stay top of mind —...
