Thought Leadership Strategies & News

Top Stories

George Van Rooyen September 18
Top 8 Thought Leadership Companies to Know in 2025
The world of thought leadership has a secret. It’s an open secret—but it is nevertheless rarely discussed in public. The truth is: top executives don’t actually write their own content...
Justin Reynolds September 17
Getting Started with Thought Leader Ads on LinkedIn
Looking to cut through the noise and stand out as a thought leader on LinkedIn? It’s time to leverage LinkedIn Thought Leader Ads, the highest converting ad format on LinkedIn....
Remy Scalza September 16
A Complete Guide To Ghostwriting For A CEO
Behind every great CEO is a great ghostwriter—or several. These are the behind-the-scenes individuals who have both the knowledge of the CEO’s style and personality and the ability to adopt...
Justin Reynolds September 12
How to Become a Thought Leader in Your Industry: A Guide
Adam Robinson knows how to attract and engage an audience. As the founder and CEO of Retention.com and RB2B, Robinson has made a name for himself by building a startup...

Want more thought leadership tips?

Subscribe to the Helm monthly newsletter for insightful articles, interviews with inspirational leaders, and more!

Social Media For CEOs

Justin Reynolds September 17
Getting Started with Thought Leader Ads on LinkedIn
Looking to cut through the noise and stand out as a thought leader on LinkedIn? It’s time to leverage LinkedIn Thought Leader Ads, the highest converting ad format on LinkedIn....
Female CEO
Justin Reynolds July 17
CEOs on Social Media: A Guide to Doing It Right
In today’s highly competitive market, all CEOs face the same challenge of maintaining a strong brand presence and cultivating a favorable public image. Social media addresses this by giving executives...
Shawn Conner July 15
What Social Media Do Executives and CEOs Use?
Any CEO worth their year-end bonus is on LinkedIn. The platform is the place to connect and network for professionals in all industries. By choice or necessity, however, many CEOs,...

Thought Leadership Tips

George Van Rooyen September 18
Top 8 Thought Leadership Companies to Know in 2025
The world of thought leadership has a secret. It’s an open secret—but it is nevertheless rarely discussed in public. The truth is: top executives don’t actually write their own content...
Justin Reynolds September 12
How to Become a Thought Leader in Your Industry: A Guide
Adam Robinson knows how to attract and engage an audience. As the founder and CEO of Retention.com and RB2B, Robinson has made a name for himself by building a startup...
Justin Reynolds August 18
Thought Leadership Marketing: The Ultimate Guide
In April 2025, Tobias Lütke caused a stir when he took to X to announce that leveraging artificial intelligence was a “baseline expectation” for employees at Shopify — and that...

Insights From Leaders

Nick Rockel August 25
How I Lead This: Behind the Leadership Brand of Zapier’s Wade Foster
Not too many business leaders can say they used to play saxophone in a jazz band. Wade Foster did just that before co-founding software firm Zapier, and he says the...
Nick Rockel July 23
AI Thought Leaders Actually Worth Following in 2025
It could be the great debate of our time. In one corner: Dario Amodei, CEO of Anthropic, the AI startup behind the Claude chatbot. In the other: Jensen Huang, CEO...
Shawn Conner July 15
How I Lead This: Behind the Leadership Brand Of Lobos 1707 Tequila’s Diego Osorio
Everyone knows tequila is synonymous with Mexico. But what if you added a little taste of Spain into the mix? It would take a special entrepreneur — and a unique...

Leadership Branding

Melanie Perkins
Justin Reynolds July 20
What Is a Leadership Brand? A Simple Guide to Building Yours
Melanie Perkins is a trailblazer. As co-founder and CEO of graphic design platform Canva — which boasts a $37 billion valuation — Perkins is a self-made billionaire, and she’s not...
Shawn Conner July 14
CEO Communications Strategy: 7 Best Practices
A communications strategy is a necessity for every successful company and business. CEOs too can benefit from a communications strategy, especially when it comes to branding and thought leadership. Combining...
Shawn Conner July 2
CEO Branding: What It Is And How To Do It
Certain people come to mind when we think of well-known CEOs. Jensen Huang. Sara Blakely. Elon Musk. Tim Cook. Logan Roy. Okay, one of those is fictional. But the rest...

Exec Comms Issues

Remy Scalza September 16
A Complete Guide To Ghostwriting For A CEO
Behind every great CEO is a great ghostwriter—or several. These are the behind-the-scenes individuals who have both the knowledge of the CEO’s style and personality and the ability to adopt...
Nick Rockel August 25
How to Create a Strategic Narrative
“It just works.” Apple co-founder Steve Jobs loved repeating that simple slogan, which sums up how the products and services in the tech giant’s ecosystem work seamlessly together. That phrase...
Nick Rockel August 20
5 Business Storytelling Examples to Learn From
We’ve all heard the story of how Jeff Bezos launched Amazon in 1994, by selling books online out of a rented garage and packing orders himself. That modest start makes...