Building Retail Authority With Diff Founder Ben Crudo

Benjamin Crudo,
Founder, diff Agency

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The Situation

Who: The CEO and founder of fast-growing ecommerce agency with 100+ employees supporting major retail brands like Kith, Popsockets and Boll & Branch.

Priorities: Raise awareness among retail leaders; elevate employer brand during period of aggressive hiring; position company favorably for eventual acquisition.
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The Solution

CSuite positioned Ben as an experienced retail insider with an engineer’s lens on ecommerce challenges. We used his voice to differentiate his agency and its uniquely human approach to ecommerce, as well as to spotlight its exclusive partnership with Spotify and exceptional culture.

  • Turned Ben into a retail influencer — grew audience to 10K+ followers on LinkedIn with a focus on retail leadership, while also launching a newsletter with 2K+ subscribers. 
  • Positioning Ben as a “tech humanist,” secured spin-off media coverage in Business Insider, The Wall Street Journal, and other top outlets.
  • Secured Ben recurring columns in Forbes, Fast Company, Inc. and Entrepreneur Magazine, where we published content on ecommerce trends, 
  • Supported with messaging and strategy during acquisition by VML and transition to next career stage

“CSuite Content helped me find and amplify my leadership voice in a way that felt authentic and impactful … This wasn’t just content — it was meaningful, strategic storytelling.” — Ben Crudo

Our Integrated Approach

CSuite Content has a uniquely integrated approach to executive thought leadership and communications.

Step 1

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Step 2

Ghostwriting

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Ghost Writing

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

What else do we do?

Let's Talk

How Our Integrated Approach To Executive Communications Helps Busy Leaders Like Ben Crudo

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Save time

You have critical ideas to share with key stakeholders, but no time. We can help.
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Share your message directly

Reach and influence customers, employees, colleagues, investors and more.
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Build your brand

Elevate your leadership profile and influence by having an impactful voice online, in traditional media, and on social media.
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Humanize your company

Set your organization apart from the competition with a human touch.
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Retain and attract talent

Use your voice to elevate company culture and boost employer brand in a competitive market.
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Drive your industry

Become an influencer who sets the tone for your field and is sought out as a media expert.