Using A Human Voice To Differentiate In PropTech With Buildium CEO Chris Litster

Chris Litster,
Buildium CEO

The Situation

Who: Chris Litster was the newly-appointed CEO of Buildium a 200-employee property management platform with over 16,000 customers in over 50 countries.  

Priorities:  When we began working with Buildium, they faced stiff competition from industry incumbents and upstarts, and were struggling to differentiate and attract attention from customers, prospective employees and the media. On the heels of a leadership transition and with a new CEO in place, Buildium needed support with building trust and confidence among internal and external stakeholders and highlighting how Chris’ unique vision and leadership approach would take the company forward.

Target Audience: Property managers and renters, media and industry influencers, current and prospective employees.

The Solution

CSuite saw an opportunity to leverage Chris’ impressive background and expertise as a  “People-First Leader” as a way to bolster Buildium’s employer brand as well as stand out from competitors by spotlighting their radically customer-centric approach. Over the course of working together, CSuite:

  • Strategically leveraged Chris’ LinkedIn to reach employees and property management customers with targeted campaigns around “empathy-driven” leadership and the launch of an exclusive, widely-read newsletter for Chris: “Leading with EQ”
  • Secured numerous high-profile content placements in Fast Company, Business Insider, and Forbes on themes in customer-focused property management, and people-first leadership, ultimately exposing Chris and Buildium to a collective audience of 100M+.
  • Leveraged Chris’ content for national leadership awards, media interviews and keynote speaking engagements 

Our Integrated Approach

CSuite Content has a uniquely integrated approach to executive thought leadership and communications.

What else do we do?

How Our Integrated Approach To Executive Communications Helps Busy Leaders Like Chris Litster

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Reach and influence customers, employees, colleagues, investors and more.

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Use your voice to elevate company culture and boost employer brand in a competitive market.

Drive your industry

Become an influencer who sets the tone for your field and is sought out as a media expert.