Who: Harley Finkelstein is COO and President of $40B, publicly-traded ecommerce platform, Shopify. In addition to his work with Shopify, Harley is also an active public speaker, podcast host, former Dragon on CBC’s Dragons’ Den, and investor.
Priorities: When we began work with Shopify, they were quickly becoming one of the most widely-used ecommerce platforms in the world and were looking to cement their position as market-leaders through a range of marketing initiatives including thought leadership. Harley was ready to position himself as the go-to authority on retail and ecommerce trends, an advocate for entrepreneurship and an established voice distinct from the company’s CEO. Short on time, but brimming with industry knowledge and ideas, Harley needed support taking his ideas and shaping them into compelling content, as well as securing major media byline opportunities through which to get them to market.
Target Audience: Entrepreneurs and prospective customers; retail, tech and business media; prospective and current employees; general public.
CSuite worked with Harley to develop a narrative strategy that positioned him as a “Retail Futurist” and passionate champion of next-gen entrepreneurs. Then, we amplified this message among an elite business and trade audience. During our engagement: