Setting the Agenda for Ecommerce with Shopify COO and President Harley Finkelstein

Harley Finkelstein,
COO Shopify

The Situation

Who: Harley Finkelstein is COO and President of $40B, publicly-traded ecommerce platform, Shopify. In addition to his work with Shopify, Harley is also an active public speaker, podcast host, former Dragon on CBC’s Dragons’ Den, and investor.

Priorities:  When we began work with Shopify, they were quickly becoming one of the most widely-used ecommerce platforms in the world and were looking to cement their position as market-leaders through a range of marketing initiatives including thought leadership. Harley was ready to position himself as the go-to authority on retail and ecommerce trends, an advocate for entrepreneurship and an established voice distinct from the company’s CEO. Short on time, but brimming with industry knowledge and ideas, Harley needed support taking his ideas and shaping them into compelling content, as well as securing major media byline opportunities through which to get them to market.

Target Audience: Entrepreneurs and prospective customers; retail, tech and business media; prospective and current employees; general public.

Harley Finkelstein Forbes Feature

The Solution

CSuite worked with Harley to develop a narrative strategy that positioned him as a “Retail Futurist” and passionate champion of next-gen entrepreneurs. Then, we amplified this message among an elite business and trade audience. During our engagement:

  • We secured a recurring Forbes column for Harley to speak directly to business leaders and entrepreneurs and tap into their potential audience of 100M+. We also secured him top-tier bylines on leadership, ecommerce and entrepreneurship in World Economic Forum, Fortune and Fast Company.
  • We worked with the Shopify team and Harley to develop a yearly trend forecast, which went viral and set tone for ecommerce space and led to major media interview opportunities including live interviews on CNBC and more. 
  • We helped adapt content for Harley for a major keynote address at Shopify Unite – the platform’s annual conference attended by thousands of merchants and shared across a 40K+ youtube channel.
Harley Finkelstein CSuite Accomplishments

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