Who: The founder of an industry-leading trash removal company with global brand recognition and reach. Brian grew 1-800-GOT-JUNK? from a single location to 155 franchises globally. At the time of our engagement, he had recently expanded into two new industries with Shack Shine (home repairs) and WOW 1 DAY PAINTING (house painting).
Priorities: When we began working with Brian, his goal was to extend his brand beyond just “junk” and position himself as a savvy entrepreneur with a gift for scaling businesses. At the same time, he was seeking to attract franchisees by showcasing the his business acumen and his long and successful track record. Brian was also hoping to lay the foundation for future books and media opps.
Target Audience: Prospective franchisees looking for business opportunities; business media; investors; current and prospective employees.
CSuite positioned Brian as a warm and accessible “everyman” with a gift for building businesses. We highlighted his prowess growing a global business empire and turned a spotlight on his new ventures, including a home improvement business and moving company. Highlights:
