Linkedin Instagram Facebook Twitter

Humanizing A Global Franchise Brand With 1-800-GOT-JUNK? Founder Brian Scudamore​

Brian Scudamore, CEO & Founder, 1-800-GOT-JUNK?

More Case Studies
science

The Situation

Who: The founder of an industry-leading trash removal company with 155 locations globally. 

Priorities: Extend his brand beyond just “junk”; humanize the company to attract franchisees; lay the foundation for books and media opps.

The Solution

CSuite positioned Brian as a warm and accessible “everyman” with a gift for building businesses. We highlighted his prowess growing a global business empire and turned a spotlight on his new ventures, including a home improvement business and moving company. Highlights: 

  • Secured Brian columns in Forbes, Inc, Fast Company and other leading business media
  • Developed foundational content that later appeared in three best-selling business books
  • Helped Brian secure a role as a “Dragon” on the hit international TV series “Dragon’s Den,” featuring the world’s top entrepreneurs 

Our Integrated Approach

CSuite Content has a uniquely integrated approach to executive thought leadership and communications.

Step 1

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Thought Leadership

Our strategists pinpoint what you want to say as a leader and how to have the greatest impact on your target audience.
 
  • Research and Analysis
  • Audience Targeting
  • Content planning
 

Step 2

Ghostwriting

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Ghost Writing

Our team of veteran journalists helps translate your strategic ideas into award-winning content, saving you time and driving results.
 
  • Op-eds and Bylines
  • Speeches and Keynotes
  • Blog Posts and Newsletter
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Personal Branding

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Step 3

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles
 

Earned Media

We leverage deep media relationships to get your insights featured in leading trade and business press.
 
  • Media Pitching
  • Contributed Content
  • Executive Profiles

Step 4

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Social Media Management

We amplify your messages by creating original content for your social media channels and growing your audience.
 
  • Content Creation
  • Community Management
  • Audience Building
 

Step 5

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

Reputation Management

Our team elevates your leadership profile and helps you drive key industry conversations.
 
  • Executive Branding
  • Crisis Communications
  • Executive Communications
 

What else do we do?

Let's Talk

How Our Integrated Approach To Executive Communications Helps Busy Leaders Like Brian Scudamore

Save time

You have critical ideas to share with key stakeholders, but no time. We can help.

Share your message directly

Reach and influence customers, employees, colleagues, investors and more.

Build your brand

Elevate your leadership profile and influence by having an impactful voice online, in traditional media, and on social media.

Humanize your company

Set your organization apart from the competition with a human touch.

Retain and attract talent

Use your voice to elevate company culture and boost employer brand in a competitive market.

Drive your industry

Become an influencer who sets the tone for your field and is sought out as a media expert.

Stay Connected

Subscribe for the latest news from CSuite Content.

Our Services

Support

CSuite Content

We help organizations leverage the voice of their leaders to drive business results.

Social Media

Quick Links