Thanks to social media, stakeholders now expect CEOs to have a public-facing presence more than ever. A 2023 report by corporate advisory firm Brunswick revealed that financial readers trust a
To do social media properly requires time, energy, focus, creativity and expertise. But most business leaders, CEOs, small-business owners, and other execs don’t have the time, resources or experience to
As anyone who’s spent time on social media knows, the kind of post that goes viral one month might be greeted with crickets the next. One reason for this is
This February, thought leadership expert Jessica Marie published “Thought Leadership: Why B2B Companies Keep Getting It Wrong” on Forbes.com. In the article, she writes about companies that “sabotage their potential
As the number one choice of professionals to connect on social media, LinkedIn is custom-built for CEOs and execs to position themselves and their company. Whether you’re seeking to brand
If you’re not spending all your time on social media—congratulations! You have a life (and a business to run). However, if you’re a CEO who’s not spending any time checking
Can rooibos and matcha boost your leadership brand … and maybe even spawn a business empire? If you’re David Segal, the answer is a resounding yes. The DAVIDsTEA founder has
Imagine an employee on a Zoom call with their boss and a few colleagues. The meeting is going fine when suddenly the CEO asks the employee to transfer a large
For most people, social media is a way to keep up with friends and family, a window into pop culture trends, and a route to an occasional dopamine hit. But
Ghostwriters are having a moment. As a recent New York Times article about a one-day conference for these oft-hidden scribes points out, the event “took place at a moment when
