Thought Leadership Strategies & News

Leadership Branding

Melanie Perkins
Justin Reynolds July 20
What Is a Leadership Brand? A Simple Guide to Building Yours
Melanie Perkins is a trailblazer. As co-founder and CEO of graphic design platform Canva — which boasts a $37 billion valuation — Perkins is a self-made billionaire, and she’s not...
Shawn Conner July 14
CEO Communications Strategy: 7 Best Practices
A communications strategy is a necessity for every successful company and business. CEOs too can benefit from a communications strategy, especially when it comes to branding and thought leadership. Combining...
Shawn Conner July 2
CEO Branding: What It Is And How To Do It
Certain people come to mind when we think of well-known CEOs. Jensen Huang. Sara Blakely. Elon Musk. Tim Cook. Logan Roy. Okay, one of those is fictional. But the rest...
Shawn Conner May 30
7 Personal Branding Examples to Inspire You in 2025
Personal branding is intentional. To build a strong personal brand, you need to identify and communicate your unique value proposition, expertise, strengths, and personality traits. The idea behind personal branding...
Justin Reynolds April 16
Brand Strategy Consulting Firms: Everything You Need to Know
Behind every great brand, there’s often an exceptional brand strategy consulting firm. Consider Chipotle, which began as a small burrito shop and evolved into a household name. The secret sauce...
Justin Reynolds March 24
Personal Branding Strategist: Do I Need One?
Behind every great leader — or celebrity entrepreneur — is a personal branding strategist helping shape their image. Take Ryan Reynolds as an example. The A-list actor’s carefully crafted personal...
Justin Reynolds March 13
Rebranding Yourself: A Helpful Guide
Whether you love him or hate him, it’s been hard to miss Meta CEO Mark Zuckerberg’s recent executive rebrand. And if you’re thinking about rebanding yourself, Zuck’s transformation is absolutely...
Sheryl Sandberg
Justin Reynolds March 6
Leadership Brand Statement Examples: A Guide
For nearly 15 years, Sheryl Sandberg had one of the more influential jobs on the planet: running Facebook (now Meta) as the company’s chief operating officer. But Sandberg’s most impressive...
Gordon Gekko
Justin Reynolds March 6
What Is Executive Presence? A Guide
In the classic film Wall Street, Michael Douglas turned in an unforgettable performance as ruthless investor Gordon Gekko. Ethically questionable business methods aside, Gekko commands attention and respect. How? It...
how to write a ceo profile
Shawn Conner February 25
CEO Profile: How To Write A Great Bio
In our age of digital influence, a CEO’s professional profile is more than just a career bio. It’s also a statement of purpose, a branding opportunity, a recruitment tool, and...
Richard Branson
Justin Reynolds February 10
Personal PR: An Introduction to Managing Your Personal Brand
Though nearly 75 years old, Richard Branson still conveys a spirit of youthful adventure. Case in point? In 2021, Branson, co-founder of the Virgin Group, made headlines for being one...
Justin Reynolds November 13
Writing an Effective Executive Bio: A Guide
Did you know that global executives attribute 44% of an organization’s market value to the CEO’s reputation? Since it’s often the first thing people see when they look you up,...
Executive
Justin Reynolds October 2
A Detailed Guide to Creating a Personal Branding Canvas
According to the Bureau of Labor Statistics, more than 211,000 executives are employed in the United States. Among those hundreds of thousands of business leaders, what makes you stand out?...
Executives
Justin Reynolds September 16
Creating Effective Executive Branding: A Guide
If you’ve been paying attention to Intel, you’ve likely heard of how the company’s stock has been on a losing streak of late. In fact, Intel incurred its biggest daily...
Reputational risk
Justin Reynolds August 12
What is Reputational Risk? An Introductory Guide
As Warren Buffett once said, it takes 20 years to build a reputation and just five minutes to ruin it. That’s why smart organizations and their leaders are laser-focused on...
Executive
Justin Reynolds August 6
A Guide to Personal Branding for Executives
Are you an executive aiming to increase your influence within your industry?  Having a strong personal brand can be a powerful differentiator and springboard. In this guide, we take a...
Justin Reynolds June 28
CEO Reputation Management: What It Is And Why It Matters
In today’s social media-driven world, the reputation of a company’s CEO is more important than ever before. Just ask Elon Musk, whose antics have hurt both Tesla and X. While...
Shawn Conner June 17
5 Business Thought Leaders Championing LGBTQ+ Rights
Earlier this year, Sam Altman announced that he had married his longtime partner, Oliver Mulherin. It was an unusually candid moment for the CEO, who usually keeps public discussions of...
Shawn Conner June 7
An In-Depth Guide To LinkedIn Personal Branding
When people think of Satya Nadella, they think of a leader who is visionary, cutting-edge, insightful, and a champion of diversity. This is no accident. Over the years the Microsoft...
Shawn Conner May 1
Leadership and Social Media: 5 Effective Strategies
It might be possible to become a business thought leader today without social media, but it’s unlikely. Platforms like Twitter/X and LinkedIn have opened up paths for executives to position...

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