Thought Leadership Strategies & News

Thought Leadership Tips

George Van Rooyen September 18
Top 8 Thought Leadership Companies to Know in 2025
The world of thought leadership has a secret. It’s an open secret—but it is nevertheless rarely discussed in public. The truth is: top executives don’t actually write their own content...
Justin Reynolds September 12
How to Become a Thought Leader in Your Industry: A Guide
Adam Robinson knows how to attract and engage an audience. As the founder and CEO of Retention.com and RB2B, Robinson has made a name for himself by building a startup...
Justin Reynolds August 18
Thought Leadership Marketing: The Ultimate Guide
In April 2025, Tobias Lütke caused a stir when he took to X to announce that leveraging artificial intelligence was a “baseline expectation” for employees at Shopify — and that...
Justin Reynolds August 18
7 Types Of Thought Leadership Content To Consider
In 2006, before HubSpot had a product, Brian Halligan and Dharmesh Shaw did something that most founders wouldn’t think of doing back then: they launched a blog and filled it...
Nick Rockel July 16
Private Equity Thought Leadership: A Strategy to Stand Out
When Stephen Schwarzman speaks, investors — and markets — pay attention. Schwarzman is co-founder, chair and CEO of Blackstone, an investment firm whose almost $1.2 trillion in assets span private...
Justin Reynolds June 20
AI For Thought Leadership: Everything You Need To Know
A co-founder of Infosys, 78-year-old N. R. Narayana Murthy is largely retired these days, serving as chairman emeritus of the tech consultancy while spending a good chunk of his time...
Rosalind Brewer
Justin Reynolds May 29
5 Thought Leadership Best Practices to Build Trust
When Rosalind Brewer speaks, people listen. Brewer’s had quite the career, serving as CEO of Sam’s Club, COO of Starbucks, and CEO of Walgreens Boots Alliance, a stint that saw...
Justin Reynolds May 29
Thought Leadership Campaigns: A Guide With Examples
Question: What comes to mind when you think of Spanx? Chic body-shaping apparel? Check. Runaway retail success? Check. Sara Blakely? Double check. Blakely, Spanx’s magnetic blonde founder, is synonymous with...
LinkedIn ghostwriter
Remy Scalza February 26
LinkedIn Ghostwriters: Everything You Need to Know
The world’s #1 professional networking platform is also a haven for ghosts. Ghostwriters, that is. While most of LinkedIn’s members wouldn’t even think to hire a ghostwriter, many CEOs, business...
Justin Reynolds February 6
Technology Thought Leadership: Why It Matters and How to Do It Well
These days, it’s almost as if any serious conversation about artificial intelligence involves Sam Altman. Altman is the CEO of OpenAI, an artificial intelligence organization best known for turning generative...
Red Bull Stratos
Justin Reynolds November 22
Public Relations vs. Marketing: The Differences Explained
Sometimes, ads can only take you so far. Energy drink Red Bull is known for blanketing consumers with commercials featuring its trademark slogan, Red Bull gives you wings. But when...
Justin Reynolds October 23
Strategic Thought Leadership: A Detailed Guide
If you’re looking to improve your life, you might tune in to Tony Robbins. Over the years, his powerful speaking style and high-energy seminars have attracted millions of attendees who...
Justin Reynolds October 15
What Is a Thought Leadership Framework?
Thought leadership — first-person ideas and insights from people, not brands — helps executives engage their audience, generate brand awareness, and build trust. It’s also highly persuasive, with 73% of...
Shawn Conner August 28
5 Storytelling Strategies All Leaders Need To Know
JD Vance built his brand on storytelling. His 2016 book Hillbilly Elegy established the senator as a spokesman for a segment of the population often ignored by mainstream political life...
Shawn Conner August 21
Media Training 101: 5 Tips All Business Leaders Should Know
The road from the C-suite is littered with the CVs of CEOs who blew it big-time during a media interview. Remember Tony “I’d like my life back” Hayward? When the...
Shawn Conner August 9
For Leaders, 5 Hacks To Energize Your Speaking Style
Faltering speech, mumbling, sentences that led nowhere: if there was one thing that came through loud and clear in 2024’s earth-shaking presidential debate between Joe Biden and Donald Trump, it...
Shawn Conner July 22
Lights, Camera, Action: 6 CEOs Who Promote Their Thought Leadership Brand Through Kick-Ass Video
If nothing else, social media has shown us that you don’t need to be a Steven Spielberg or even a Tommy Wiseau to make video content that reaches an audience....
Thought leadership
Justin Reynolds July 16
Thought Leadership Examples: 5 Pieces of Great Content
Looking to elevate your company’s influence and build more credibility? Thought leadership — using a leader’s voice to share expert knowledge and insights — can be a powerful tool to...
Shawn Conner July 10
Shop Talk: HBR Author Deborah Perry Piscione On Talking About AI Disruption At Work
If Deborah Perry Piscione and other workforce prognosticators are right, the next few years are going to see radical changes in employment. According to Oxford Economics, robots could replace up...
Shawn Conner June 7
Shop Talk: Godfather Of Branded Podcasts Steve Pratt On The Power Of ‘Earned Attention’
If a company started its own podcast… would anyone listen? Today the answer is obvious, with branded podcasts as ubiquitous as blogs and newsletters. But back in 2014, no one...