Thought Leadership Strategies & News

Thought Leadership Tips

Shawn Conner May 27
5 Thought Leadership Lessons From Pop Music Icons
What can business leaders learn from the world of pop music icons? A lot, actually — especially when it comes to the art (and science) of thought leadership. Successful musicians...
Shawn Conner May 21
4 Survival Tips For Leaders In The ‘Dead Internet’ Era
It’s one of the ironies of modern life that the more the internet gets to know us, the less personal it becomes. Customized ads target us every time we open...
Shawn Conner March 25
Shop Talk: Thought Leadership Expert Jessica Marie On What Companies Keep Getting Wrong
This February, thought leadership expert Jessica Marie published “Thought Leadership: Why B2B Companies Keep Getting It Wrong” on Forbes.com. In the article, she writes about companies that “sabotage their potential...
Shawn Conner February 20
Shop Talk: Ghostwriter Dan Paisner On Working With Stars, CEOs and Whoopi
Ghostwriters are having a moment. As a recent New York Times article about a one-day conference for these oft-hidden scribes points out, the event “took place at a moment when...
Shawn Conner February 12
Business Ghostwriters: A Practical Introductory Guide
Throughout history, people have used ghostwriters for everything from writing political speeches to creating poetry, novels and screenplays. Today, ghostwriters are more likely to be found fronting for celebrities, sports...
Shawn Conner January 29
5 Thought Leadership Lessons For CEOs From Taylor Swift
In 2023, no one sold more albums, concert tickets, or copies of Time Magazine than Taylor Swift. Since releasing her first album at 16, the 34-year-old has risen to status...
Shawn Conner December 30
Is Using A Ghostwriter Unethical? What You Need to Know
Ghostwriting is the act of one person (or more) writing for another, usually in the other person’s voice. The practice has been going on since the invention of the sports...
Shawn Conner December 23
What CEOs Can Learn From Sam Altman’s Triumph Over OpenAI’s Board
A year ago, no one was talking about AI. And now, it seems, it’s all anyone talks about—and more so than ever with OpenAI‘s  recent firing, and rehiring, of CEO...
Shawn Conner December 7
Everything To Know About Twitter (X) Ghostwriting
Not everyone has the time or inclination to spend hours wading into the social media whirlpool that is Twitter aka X. Chief among those with not enough time in the...
Shawn Conner October 6
3 Key Ways For Executives To Build Trust
In an uncertain world, people turn to their employers and business leaders as a source of truth more than ever. Here's how business leaders can start building trust through authenticity,...
people at a conference desk with laptops
Remy Scalza September 29
4 Keys To A Successful Executive Thought Leadership Strategy
Becoming known as a thought leader requires a strategy. Just like you wouldn’t bake a cake without a recipe, you’re not going to achieve your thought leadership goals without following...
Remy Scalza September 18
5 Reasons Why You Need A Thought Leadership PR Agency
Behind every great thought leader is a PR team—or army. Although it may seem like the big names who spring immediately to mind as thought leaders—Elon Musk, say, or Seth...
Earned media Vs owned media - whats the difference?
Remy Scalza September 1
What Is The Difference Between Owned Media And Earned Media?
Table of Contents There is owned media and earned media. The two are not created equal. In this post, we’re going to look at the difference between owned media and...
Shawn Conner August 23
In And Out Of Barbieland: 5 Leadership Lessons From The Barbie Phenomenon
The Barbie movie is a runaway success, and everyone is jumping on the shiny pink wagon that Mattel, Warner Bros. Discovery, Greta Gerwig, and company have constructed. Even business pundits...
Remy Scalza August 15
How CEOs Can Capture More Earned Media: 6 Proven Tactics
Table of Contents   Introduction You’ve been working on your brand. You create content; you write blogs and articles; you’re active on social media; you contribute thoughts and ideas to...
Shawn Conner August 15
Mastering The New LinkedIn Algorithm: A Guide For Business Leaders To Boost Visibility
Of the many things affected by the pandemic, one was the way we use LinkedIn. Forced to stay home, people began using the platform to socialize rather than for business....
Vartika Puranik August 11
5 Innovative Uses of Generative AI for Today’s Thought Leaders
As a thought leader, content is your weapon, and generative AI is your ally. “Artificial neural networks” is a type of machine learning technique that is used by generative AI...
Shawn Conner June 30
We Read These 5 New Leadership Books So You Don’t Have To
There’s a lot to be said for reading a good page-turner on the beach during the summer. Then again, there’s also a lot to be said for dedicating at least...
why is thought leadership important for businesses?
Remy Scalza March 29
Why Is Thought Leadership Important To A Business?
Thought leadership is a way for individuals and brands to cut through a noisy media landscape by using their own expertise and insights to connect with target audiences. If you’re...
Remy Scalza December 12
The Top 10 Entrepreneur Podcasts
We are living in the age of the entrepreneur. Recent data shows people are more entrepreneurial now than ever before and that millennials have started twice as many new businesses...